Sony Style teams up with AT&T


I got one of those media alert emails today, and while it speaks specifically about Sony Ericsson’s C905a and W518a phones, it’s pretty tempting to consider the impending release of the company’s hotly anticipated X10 Android handset in the new light of this press release. It’s just a postulation on my part that the super-buzzed X10 might share the same fate. In fact, I kind of hope it doesn’t. Most of us would need to finance this phone with little or no interest. (cont.)

Recent news is that the device will cost $879. Yes, $879. I haven’t seen any indication that SE will diverge from their plan to sell direct so I won’t expect any subsidies from AT&T if this phone does turn up at my local Sony Style. As of this moment, it seems that Sony Style will merely have the ability to set you up with plans from Ma Bell, and not any sort of contract bargain. Looks like I will need to win the lottery before I can grab one of these for myself.

Continue on to the rest of the story for the press release:

Here’s the bulk of the email:

MEDIA ALERT: Sony Style Stores to Offer Wireless Voice and Data Services from AT&T

WHO: Customers at Sony Style stores nationwide can now shop wireless voice and data services from AT&T, plus authorized Sony Ericsson mobile phones.

WHAT: Combining the complete Sony Style experience with mobile phone service for the first time, shoppers will now be able to choose and activate wireless voice and data services from AT&T when purchasing a Sony Ericsson C905a or W518a mobile phone at any of the 44 Sony Style stores nationwide.

The initial selection includes the Sony Ericsson C905a offering an 8.1 MP camera with advanced camera features and aGPS with geo-tagging capabilities, and the Sony Ericsson W518a with fun music features and an integrated Facebook® application.

Just in time for the holidays, when shoppers purchase one of the offered Sony Ericsson mobile phones with an eligible two-year AT&T wireless service agreement, they will also receive three free accessories, compliments of Sony Style.

WHERE: Customers can take advantage of this agreement at any Sony Style store across the nation beginning Nov. 19, 2009; activation is not currently available online. To find the closest Sony Style store, please visit

WHEN: Nov. 18, 2009 at 8:00 a.m. EST.

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