Nexus One: How Google is laying out the groundwork

This article is part two of: What does the Nexus One update means for the future of Android?


A couple of weeks ago I wrote about how OEMs and carriers have made a mess of the Android OS firmware updating process, and how the Nexus One is Google’s way of taking back control while also minimizing fragmentation. In this article I’ll talk about how Google is learning from its Nexus One missteps, and how they are disrupting the telecommunications industry one “baby step” at a time.

The days before the Nexus One announcement could only be described as chaotic for the Android community. The rumor mill was turning at full speed, and every imaginable shred of gossip was being thrown out there: from the phone being completely subsidized by Google through VoIP support via Google Voice. The Nexus One has been the most hyped product so far this year that doesn’t start with an “i”. But like any other extremely hyped product, it didn’t meet most people expectations – even though it was and still is the best Android phone you can buy.

During the Nexus One launch event, Andy Rubin was asked why the Nexus One wasn’t more revolutionary. His answer was: “Before you can revolutionize the world . . . you have to have a mechanism by which you are selling the product …The first baby step is to get an online store going and put best-in-class products in that store.”

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14 Responses to Nexus One: How Google is laying out the groundwork

  1. Apart from making several grammatical errors in your post as well as incomplete sentences, it was a very good article. Thanks for sharing your thoughts.

  2. Quasar_wpg says:

    If you look at the steps Google is taking, it almost seems inevitable that they will become an ISP. We already know that they plan to test a fiber optics network of their own with 1GB/s download speeds. If that's a success for them, then they will surely expand it. It sure is fun to watch and speculate lol.

  3. Apart from making several grammatical errors in your post as well as incomplete sentences, it was a very good article. Thanks for sharing your thoughts.

  4. Quasar_wpg says:

    If you look at the steps Google is taking, it almost seems inevitable that they will become an ISP. We already know that they plan to test a fiber optics network of their own with 1GB/s download speeds. If that's a success for them, then they will surely expand it. It sure is fun to watch and speculate lol.

  5. nooksurfer says:

    Sweet!! I'm glad to see it available to more carriers. How's the battery life when you use it? I know that it drains the iPhone like there's no tomorrow.

  6. ketchup71 says:

    Interesting article. Let’s see if Google can really fight the carriers. After all, they need some income to maintain actual hardware for the mobile networks. Don’t know if you can do that with $2.95/month.

    The carriers may have an arsenal of defenses, starting with pricing over locking out Google devices (there are still plenty of non-Google devices, so yes, they could do that) to actually sueing Google or toppling net neutrality. As you stated, they don’t want to be dump pipes, they want into the content business. Not sure the outcome of a war between the carriers and Google would be in the best interest of the users.

    We’ll see.

  7. mrbill03 says:

    Great article Alberto. It's refreshing to see someone be upfront and not sugar coat the fact that the Google system has some flaws. I would, however, like to ask a question/favor. What are the chances that you would actually do a story on the fact that the Nexus One is still wrought with problems that Google is in denial about. They have not responded in weeks to any of the threads on their own forums that deal with the major issues of the phone. For example, this article and video:
    http://droidstory.com/2010/02/11/nexus-one-3g-p…
    was posted by the guy that did them on the Google forum dealing with 3G issues that has over 1800 posts (http://www.google.com/support/forum/p/android/t…) almost 2 wees ago and they have still not responded. It's as if those of us having problems don't exist. I myself have had my original Nexus One replaced 4 times. That's right, I am on my fifth one and will probably be sending it back for a sixth one and I'll keep sending them back until they get it right and I get what I paid for!

  8. duckfeet says:

    Great article…I too see this as just the beginning, and that it will totally shake up the cell carriers. I’ve had my Nexus over a week now, and am really getting to like it. I called customer support once, after they tightened that up, and the lady was friendly, and helped me sort out some touch screen problems. I hope 3G coverage improves, but the N1 itself has been a purchase I don’t regret.

  9. Thanks a lot for those links. I'll keep those issues in mind for future articles.

  10. Kdog says:

    Seriously, did you even proof read your article before posting it. Can you say..English Lesson!

  11. beto11500 says:

    i will like to know if anybody with a nexus one in the bay area is having 3g problems ? cuz i am and i am so disappoint that iam getting ready to sale the phone and switch to another carrier cuz tmobile sucks in my area !!

  12. beto11500 says:

    i will like to know if anybody with a nexus one in the bay area is having 3g problems ? cuz i am and i am so disappoint that iam getting ready to sale the phone and switch to another carrier cuz tmobile sucks in my area !!

  13. beto11500 says:

    i will like to know if anybody with a nexus one in the bay area is having 3g problems ? cuz i am and i am so disappoint that iam getting ready to sale the phone and switch to another carrier cuz tmobile sucks in my area !!