Nexus One: How Google is laying out the groundwork

This article is part two of: What does the Nexus One update means for the future of Android?


A couple of weeks ago I wrote about how OEMs and carriers have made a mess of the Android OS firmware updating process, and how the Nexus One is Google’s way of taking back control while also minimizing fragmentation. In this article I’ll talk about how Google is learning from its Nexus One missteps, and how they are disrupting the telecommunications industry one “baby step” at a time.

The days before the Nexus One announcement could only be described as chaotic for the Android community. The rumor mill was turning at full speed, and every imaginable shred of gossip was being thrown out there: from the phone being completely subsidized by Google through VoIP support via Google Voice. The Nexus One has been the most hyped product so far this year that doesn’t start with an “i”. But like any other extremely hyped product, it didn’t meet most people expectations – even though it was and still is the best Android phone you can buy.

During the Nexus One launch event, Andy Rubin was asked why the Nexus One wasn’t more revolutionary. His answer was: “Before you can revolutionize the world . . . you have to have a mechanism by which you are selling the product …The first baby step is to get an online store going and put best-in-class products in that store.”

Next Page: New territory and overcoming challenges

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