Remember that Parisian Love commercial that Google ran during the Super Bowl? It was touching, it was effective, and it was memorable. People talked about it, tweeted about it, buzzed about it, and blogged about it. Even after all those eyes caught the spot on television, hundreds of thousands of people flocked to Google’s SearchStories YouTube channel to check it out. The view count currently stands near 4.5 million. I’m not sure what the numbers on this video – posted last November – were before the Super Bowl. It’s possible that the hype generated by that coveted advertising slot earned them another million views online. And what was the ad for? Google Search.
This is confusing to me because everyone I know already uses Google Search. I have a vague understanding of the need to generate goodwill and associate it with a brand, and I’ve heard that simply driving home a name with excessive advertising can affect preference. But wouldn’t that promotional funding have been better utilized on Nexus One ads? I have yet to catch one anywhere, apart from the Internet. I know that ads exist because I’ve seen them on YouTube. I guess I don’t watch a whole lot of network television and my tastes generally don’t intersect with mainstream trends, so there’s a good chance that Nexus One ads are all over the place and I’m just looking the other way. Have you seen any? There’s a reason I’m asking this question today…
I just finished reading an article over at Android Community called, “Nexus One sales dramatically less than DROID or 1st-gen iPhone. The post includes the graphic you see below, depicting sales numbers gathered by the statistics company, Flurry. As you can see, their numbers indicate that the first iPhone sold 1 million handsets in the first 74 days, Droid sold 1.05 million, and the Nexus sold a measly 135,000. So my question is, what gives with Google’s marketing plan? Is online advertising really the way to go here?
I don’t think I’m succumbing to the fanboyism that requires me to tout a device’s superiority in the face of any and all opposition when I say that, on the table next to me, sits the greatest mobile phone currently available. I believe that – not because I work for an Android site, and not because I’ve invested myself in the success of the platform to some extent. When I see an Android phone I don’t like, I say so. When I see a flaw in the Android OS, I say so. And considering that we’re talking about a chart that includes the second best Android, I think I’m on pretty firm ground when I say that sales don’t reflect quality here. I consider the N1 to be a better phone than the Droid, and it has nothing to do with live wallpapers.
I realize that N1′s previous limitation to T-Mobile is the number one reason for low sales numbers in comparison to the Droid. Now that the phone can be had by AT&T customers (with 3G) I expect the sales to increase exponentially. But I think Google really needs warm up the hype machine if they want that whole direct online sales plan to really pan out. Maybe they were just holding back for the right carrier. Maybe Google has some secret weapon up its sleeve. Maybe I’m just not watching much television lately.