Starting tomorrow, the sexy chunk of kit pictured above will be shipping to customers who can order the unit in charcoal or white right now for $399.99. Alex will ship with a rechargeable battery, 2GB memory card, a protective cover, an earphone, USB power adaptor and USB cable, as well as a one year limited warranty. Device features and specifications are available at Spring Design’s website, as is a comparison with similar products. What makes this device really stand out, aside from its 3.5″ color touch screen is the ability to download and install apps from the Alex Marketplace.