Today Sony Ericsson officially announced the X8 – a device that fills the tiny gap in between the X10 and X10 Mini models. The X8 was previously leaked with the title, Shakira, and sexiness is a strong point. Available flavors of the phone, reported to sell for a little over $300, are: White, Dark Blue/ White, Aqua Blue/ White, Pink/ White, and Silver/ White. Physical design and software appearance have been the primary selling points for the company’s Androids, which currently run version 1.6 of the operating system. The outdated software has been one of the primary detractors for potential customers, but SE also announced today that their XPERIA Androids (“in select markets”) will see 2.1 in the third quarter of the year rather then the fourth, as was previously planned. The update will bring new features to the X10, such as the ability to view content from a users television on the device.
The X8 features a 3″ screen and 3.2MP cam, powered by a 600 MHz processor. It will launches in Q3.
Sony Ericsson delivers the most entertaining smartphones
· Sony Ericsson brings together the very best of communication and entertainment in its Xperia™ collection
· The Xperia™ X10, X10 mini and X10 mini pro will all receive software upgrades from Q3 onwards in selected markets. Additional features to be added to the X10 in Q4.
· The Sony Ericsson Xperia™ X8 extends the range of the most entertaining smartphones
Singapore – June 16, 2010 – Xperia™ brings consumers the best communication and entertainment experiences, delivered in a collection of smartphones to give consumers choice in size and style.
The Xperia™ X10, X10 mini and X10 mini pro smartphones will all receive software upgrades during their lifecycle to improve performance and add new communication and entertainment experiences. From Q3 2010 onwards, the Xperia™ X10, X10 mini and X10 mini pro smartphones will be upgraded to run on the Android 2.1 operating system in selected markets. The Xperia™ X10’s position as the best multimedia Android smartphone will be strengthened through the addition of HD video recording as part of the same Q3 upgrade. A further upgrade to the Xperia™ X10 in Q4 will make it possible to connect wirelessly to and display content on your television and enhance the Timescape™ and Mediascape applications.
Xperia™ smartphones add best-in-class entertainment on top of smartphone fundamentals such as applications (apps), maps, email and fast internet connection to create the most entertaining smartphones. The Xperia™ X10 is the flagship of the Xperia™ collection and has an 8.1 megapixel camera and 4-inch screen for best in class multimedia creation and viewing. Signature applications such as Mediascape and Timescape™ help you to organise content and bring your multimedia and communication alive.
In addition to features and applications, design is essential to the entertainment experience. Sony Ericsson’s human curvature design philosophy is applied across the portfolio to package the technology into products that look and feel great. Using design innovation, Sony Ericsson makes the Xperia™ smartphones available with a choice of size and style.
Steve Walker, Head of Product Marketing at Sony Ericsson, commented, “Sony Ericsson’s vision is to be the communication entertainment brand. We are focusing strongly on the smartphone market and specifically on creating the most entertaining smartphones. Sony Ericsson is uniquely positioned to do this thanks to our experience in creating Walkman and Cybershot phones and the strong collaboration with our parent company Sony.”
Today Sony Ericsson announces the Xperia™ X8, which will build on the success of the X10 and the mini products and extend the most entertaining smartphones collection to an even broader audience.
Introducing the Sony Ericsson Xperia™ X8
The Sony Ericsson Xperia™ X8 is a great entertainment smartphone that extends the appeal of the Xperia™ collection to new market segments. The user interface is similar to that of the Xperia™ X10 mini, with the four-corners that give easy one hand use and can be customised for one touch access to your favourite applications. The Xperia™ X8 also includes Timescape™ for easy access to all your social networking and the infinite button for one click access to a world of content. The open Android operating system delivers great smartphone functionality and access to thousands of applications on Android Market™. Timo Maassmann, Product Marketing Manager for XperiaTM X8, said, “We are delighted to be able to bring the full experience of our XperiaTM smartphones to new consumers by delivering a fully featured device at a more accessible price point.”
The Sony Ericsson Xperia™ X8 is perfect for enjoying multimedia entertainment. Whether it’s a game from the Android Market™, the latest funny clips on YouTube™ or browsing the web, the 3-inch screen means you won’t miss a thing. Discover and download songs from PlayNow™, then listen to all your music using the 3.5mm headphone jack. If you are feeling more creative, there’s a 3.2 MP camera and video recording functionality.
Sony Ericsson Xperia™ X8 – Key features
· Four corners for easy one hand use and one touch access to applications
· Customise the four corners with your favourite apps and add widgets to your homescreens
· Enjoy games, video, internet and more on the 3-inch screen
· Timescape™ shows all your communication in one place for ultimate simplicity
· Android Market™ – thousands of applications to keep you entertained
· 3.2 MP camera – snap away and upload instantly to Facebook™
The XPERIA™ X8 supports GSM GPRS/EDGE 850/900/1800/1900, UMTS HSPA 900/2100 and UMTS HSPA 800/850/1900/2100
The XPERIA™ X8 will be available in selected markets from Q3 in the colours White, Dark Blue/ White, Aqua Blue/ White, Pink/ White, Silver/ White.
Log on to The Sony Ericsson Product Blog for more information: http://blogs.sonyericsson.com/products