Smarter is here: the US launch of “all new” X10

Those of you that saw the teaser site already knew exactly what Sony Ericsson was launching today: the XPERIA X10. What you ay not have known is that Sony Style would be selling the gadgets with subsidy from AT&T, although we here at DroidDog had a pretty good idea last November. Then again, I was just a tad skeptical of the September launch rumored a few days ago.

Regardless of the chain of events that brought us here, the X10 is finally available for pre-order from Sony Style for $129.99 on contract with AT&T. I’m not finding an official ship date at the Sony Style site, so perhaps mid-September is the window, but the official press release (added at the bottom of this post) specifies August 15th, as well as a $149.99 price point, as opposed to the $129.99 at Sony Style. One thing missing from the “General Overview” section of the product page is what version of Android the phone will be running. 2.1 is the general consensus.

X10
X10


Press Release:

AT&T and Sony Ericsson Announce the Xperia™ X10

Smart meets entertaining – Sony Ericsson’s flagship Android smartphone offers an open and integrated world of communication, entertainment and social media

DALLAS and ATLANTA, Aug. 9 /PRNewswire-FirstCall/ — AT&T* and Sony Ericsson today announced a dynamic multimedia experience with the Android™ based Xperia™ X10, available August 15. The Xperia™ X10 introduces Sony Ericsson’s unique and entertainment-driven Xperia™ platform to U.S. customers in a cutting-edge, beautiful and fun package.

The Xperia™ X10 comes fully loaded with a 4-inch crystal clear touch display, superfast 1GHz Snapdragon processor and a GPS. The smartphone also features an 8.1 megapixel camera with smile detection, face recognition, autofocus and LED flash. The device comes with 8 GB of on-board memory and a 2 GB in-box memory card, with expandable memory up to 32 GB.

Sony Ericsson’s custom user experience is great for the intersection of communications and entertainment. Two signature applications, Mediascape and Timescape™, build on the Android platform to enhance the experience for users.

Mediascape on the Xperia ™ X10 gathers music, photos, videos and content from your phone’s memory card and online, letting you browse, search, listen and share your media from one unified view. For example, view photos taken on the device as well as your Facebook® and Picasa™ web albums. Or, when listening to a favorite song on your phone, press Sony Ericsson’s infinite button to access related content about the artist pulled from the phone’s memory as well as albums, songs and video content from YouTube™ and search results from Google.

Timescape™ is a unique communication application that automatically organizes social interactions in chronological order, leaving users free to concentrate on keeping in touch on-the-go. From Facebook® and Twitter® updates to photos, emails and text messages, a scrolling menu offers easy viewing and organization of all communications. Additionally, tap the Timescape™ infinite button to bring up and view all communications from a single person in a single place.

“Sony Ericsson has created a unique choice for our smartphone customers looking for a fun and smart device,” said Michael Woodward, vice president, Mobile Phone Portfolio, AT&T Mobility and Consumer Markets.

“Sony Ericsson is raising the bar for entertainment-rich phones with the launch of the Xperia ™ X10,” said Paul Hamnett, senior vice president, Sony Ericsson North America. “With the convergence of our user experience platform and the Android OS, we are bringing consumers a smartphone experience that is not only exciting, but also very refined. Following the successful global launch of the Xperia™ X10, we are pleased to partner with AT&T to launch this phone in the U.S. market.”

Pricing and Availability

The Sony Ericsson Xperia™ X10 smartphone will be available in black at AT&T stores, authorized retailers and www.wireless.att.com on August 15 for $149.99 after a two-year service agreement and minimum smartphone data plan.

Via Sony Style

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