Verizon V CAST app store to offer alternative to Android Market

Verizon Wireless has their own app store in the works, which they’re calling V CAST Apps. They’ve already been accepting submissions for two weeks, and will host a developers conference on September 21-22 where they’ll most likely have details and more announcements.

The standard requirement for V CAST is Android 2.2, and on Verizon that means the whole Droid family. Backwards compatibility with previous versions of Android will also be considered. Developers can submit apps for consideration without any fees, but Verizon will evaluate each one and decide whether to approve it or not. We probably won’t get the same outrage over censorship and anti-competitive practices that Apple’s App Store has seen, however, since there are other market alternatives when it comes to Android.

What are the potential benefits to a carrier-specific app store? Here are Verizon’s bullet points:

  • It’s Free – No Testing Fees
  • It’s Fast – Our Goal is to place your application in the App Store within 14 days of Submission
  • Abbreviated Click-Thru Agreement
  • Carrier Billing – Your applications are billed directly to the Customer’s Bill; No credit cards, PayPal, etc.
  • 70/30 Revenue Share – 70% Developer / 30% Verizon
  • Hands-on, Experienced Content Programming Team – Get the visibility you deserve, not just a quality-crushing algorithm! [author's emphasis]
  • Content Programming and Store continuity across multiple platforms (BlackBerry & Android)
  • Integration with Network API’s! Messaging & aGPS
  • Detailed submission guides online and forums monitored by our support staff
  • Subscription Billing – Coming Soon!
  • While Verizon has shown some strange behavior towards Google over the last few weeks, this move is not exactly a diss (the line “not just a quality-crushing algorithm,” however, is). Google benefits from Android in various different and complexly intertwined ways, mostly because of their focus on ad revenue. A more developed and deeper marketplace (or marketplaces) means more Android usage in general, and that’s always good for the big G. The only caveat would be if Google perceives the V CAST App Store as causing consumer confusion, and decide to lay down some new policy that will limit the prominence of competing markets.

    via Android and Me

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