Barnes & Noble unveils NOOKcolor (with videos)

B&N has upped the ante in the e-reader game with today’s announcement of the NOOKcolor, a full color touchscreen featuring “VividView” technology. The NOOKcolor is $249 and can be pre-ordered now from the product page at Barnes & Noble’s site. Pre-orders begin at retail B&N locations tomorrow and units will ship on November 19th.

With a 7″ full color touch screen, pinch-to-zoom, games, music, and the new Newsstand (second video below) at a $249 tag, this one will make a great upgrade from the old Nook for the holidays.