The invasion continues, Android’s market share skyrockets

It’s that time of the week again folks. Another report has been released confirming what we’ve known for months – Android is gobbling up market share like there’s no tomorrow. The latest statistics comes to us via comScore’s U.S. Mobile Subscriber Market Share report, measuring the three-month period between May and August.

For the sixth consecutive month, Android was the only OS to gain market share. While, Apple, RIM, Palm and Microsoft all saw theirs decrease. Although RIM’s OS is still the most popular platform, it plummeted a whopping 4.1 % dropping from 41.7% to 37.6%. In second place, Apple kept its market share steady, only losing 0.2% going from 24.4% to 24.2%. Microsoft’s Windows Mobile kept free falling into irrelevance by losing 2.4% of market share from 13.2% to 10.8%. In last place, Palm held its own only losing 0.2%, dropping from 4.8% to 4.6%. Meanwhile, Android’s market share shot up by a massive 6.6%, going from 13.0% to 19.6%.

Android seems to be drawing most of its new users away from RIM and Microsoft. Both of these companies are trying their best to stop the bleeding, without much success. Microsoft’s answer to Android will be Windows Phone 7, which is due to come out next week. However, it’ll be an uphill battle for Microsoft, which will have to compete against both Apple and Google – and their much more mature and full-featured OSes. I can’t possibly foresee how well will Windows Phone 7 do, but I’m not very optimistic about its future. Microsoft could get everything right from the get go, and still not even make a dent in Apple’s or Google’s market share.

Meanwhile, RIM can’t seem to figure out a plan to fend off the Android army. The recently-released Blackberry Torch was supposed to be RIM’s flagship touchscreen phone, it was meant to sit at the top right next to the iPhone and the Droid. Instead, it got not-so-great reviews like ” seems sluggish, underpowered, and dated from a hardware design standpoint, and BlackBerry 6, despite its new features and polish, still feels woefully behind the curve”. Ouch. That’s not very good when you got some much riding on a single device. Research In Motion needs to change its OS quickly and drastically, if it doesn’t, it risks joining WebOS on the single-digits category.

Back in August, I predicted that Android would surpass iOS in terms of market share by Christmas or January. I was close but mistaken. If Android keeps growing like it has been doing for the past six months, it could very well happen in the next two weeks – and even take the throne away from RIM in the first half of 2011. Symbian, you’re officially on notice.

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