TAT goes to RIM

I’ve written a lot of posts about The Astonishing Tribe, both here and at PhoneDog. The masters of mobile interfacing helped with the original Android UI, and their involvement inspired all kinds of hopes about which of their astounding concepts (TAT website) might turn up in new Android devices. It looks as though those TAT/Google dreams have been dashed though, as RIM, maker of the BlackBerry, has acquired TAT. Here is the announcement from RIM’s website:

Today we are pleased to confirm plans for The Astonishing Tribe (TAT) team to join Research In Motion (RIM). We’re excited that the TAT team will be joining RIM and bringing their talent to the BlackBerry PlayBook and smartphone platforms.

For those who don’t know, TAT is renowned for their innovative mobile user interface (UI) designs and has a long history of working with mobile and embedded technology. TAT focuses on delivering great user experiences, from a design, technology, and usability perspective. Their design technology is used today in a variety of industries including the consumer electronics and automotive sectors.

TAT generates buzz with virtually every single video they post to YouTube, and rightly so: their demos are astonishing indeed. Blackberry might be the device to keep your eyes on for groundbreaking UI features in the coming year. Then again, TAT’s concepts could remain concepts, and their work at RIM might turn out subtle and aesthetic.

3D demo:



Via RIM (Thanks Matt)

Tags: