Motorola hasn’t been one to take advertising lightly in recent years, and their newest Super Bowl related promotion is a testament to that. The spot, shown below, doesn’t feature much more than some specs and some incredibly obvious rips on Apple — “2011 looks a lot like 1984,” “ONE AUTHORITY, ONE DESIGN, ONE WAY TO WORK. . .” — but it certainly gets the job done.
It isn’t likely this is exactly how the ad will appear during the Super Bowl, it’s more of a teaser showing the direction Motorola will take. The real question until the spot airs? Can we expect to see any flying sledge hammers? I wouldn’t bet on it, but here’s to hoping.