Google Maps at SXSW

Every year at SXSW, technology-based companies tend to give speeches and share facts about how they fit into the modern world. This year, Google’s VP of Location and Local Services, Marissa Mayer, shared some interesting facts about Google Maps and navigation.

According to BGR, Mayer boasted over 150 million Google Maps users on mobile platforms alone. Other tidbits of info include:

40% of all Google Maps usage is from mobile devices, and Christmas and New Years day mobile usage surpassed desktop usage for the first time.

Google Maps Navigation, included on Android handsets, has guided users 12 billion miles a year, and the latest version with traffic routing saves users 2 years per day in time that would have been spent in traffic.

Google Maps could get smarter, and become contextually aware. For instance, if you were trying to catch a flight, Google Maps could see your flight schedule to see when your flight was, then look and analyze real-time traffic data and weather conditions to try and figure out the exact time you should leave

Google would like there to be better Google Maps for iPhone. “We like being the default provider, but we’d like to get some of these updates out to a broader audience. That’s still a debate/question we’re considering.”

With the way Android is headed, it’s astonishing to think that this is only the beginning. There’s only one way to go from here, and that’s up. So how about you? How often do you use Google Maps? Let us know in the comments below.


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