So what’s the best way to get folks excited about an upcoming trade show? That’s easy: you simply give a morsel of what you’re showing at that said trade show, and you’ll immediately have people eagerly anticipating what you’ve got in store for the actual event. That’s exactly what Samsung has done by releasing information on four brand new devices, along with unveiling the company’s brand new marketing scheme for their devices. If you’re looking for plenty of information on these new devices, you won’t find it in the company’s press release, as they’re giving only what they have to to keep folks interested. Unless you’re looking to be soaked in ‘W’onder.
The Samsung Galaxy W is the only device that Samsung broke any real details over. It will feature a 3.7-inch touchscreen display, have 14.4 Mbps HSDPA connectivity, and feature a 1.4GHz processor under the hood. It will also feature all of the Samsung “Hubs,” including Media and Games. The W line-up is meant to bring together style and specifications, and it looks like the initial handset does that well enough, especially with that 1.4GHz processor.
The other big part of the news is Samsung’s marketing strategy from here on out. The company apparently wants it to be easier for people to tell which market a particular device is meant for. We’ll start from the top: The S in Galaxy S will stand for the same thing it has, meaning Super Smart. These devices will remain at the top tier of Samsung’s future line-up, featuring the top-tier specifications (and marketing, we assume). Right under the S line is the Galaxy R, which stands for “Royal or Refined.” It’s meant to be the rung right below the S’s position on the ladder, still packing plenty of power, productivity and performance under the hood. The Galaxy W will stand for “Wonder,” and it’s meant for those who want to find a careful balance between style and performance. The Galaxy M Pro stands for “Magical” and it will promote high-quality products at a low price point. The M Pro is pictured above. And then there’s the Galaxy Y, which is meant to stand for “Youth.” It will head to emerging markets, and also be targeted at the younger audience. It, too, will feature a Y Pro variation.
To note, the Galaxy Y will feature an 832MHz processor under the hood,but not much detail was provided. You can check out the full press release below if you want. And expect to hear plenty more from Samsung at this year’s IFA event in Berlin.
Samsung introduces new GALAXY smartphone naming strategy, expands GALAXY smartphone range
SEOUL–(Korea Newswire) August 24, 2011 — Samsung Electronics Co. Ltd., a leading mobile phone provider, today announced a new naming strategy for its GALAXY range of smartphones. The creation of the new naming system is marked by the release of four new GALAXY smartphone, the GALAXY W, GALAXY M Pro, GALAXY Y and GALAXY Y Pro, all of which run on the powerful Android 2.3 Gingerbread operating systems.
Samsung has created a new and simplified system of naming its smartphones, focused on its ever-expanding portfolio of industry-leading Android devices. The naming structure will organize and group all devices into five classes, identified by a single alphabetical letter. Devices will then be further designated by an additional indicator which will identify specific functionality.
“As Samsung continues to innovate, our goal is to provide consumers with an experience uniquely tailored to their needs. We have introduced steps to ensure users can simply identify the device designed to deliver the perfect experience for them,” said JK Shin, President and Head of Samsung’s Mobile Communications Business.
“In addition to this new naming strategy at IFA this year we unveiling the GALAXY W, GALAXY M Pro, GALAXY Y and GALAXY Y Pro – designed with the professional and social consumer in mind. These products further build on the phenomenal success we have enjoyed with the GALAXY range.”
New ways to identify your GALAXY Smartphones
According to the new naming structure, new class designators refer to the specific category that the smartphone product fits into, for example a premium device, or an entry-level device. All classes will be used within the higher branding of the ‘GALAXY’ smartphones.
- “S” (Super Smart) – Devices at the very pinnacle of Samsung’s mobile portfolio. This class will only be used on flagship devices such as the Samsung Galaxy S, the award-winning smartphone that has already sold 10 million units throughout the world.
· “R” (Royal / Refined) – Premium category models, a combination of power, performance and productivity for the individual who wants to be defined by the technology they carry.
· “W” (Wonder) – High quality, strategic models, perfect for those seeking a balance between style and performance.
· “M” (Magical) –High-performance models at an economic price-point.
· “Y” (Young) – These are entry models or strategic models for emerging markets or a younger audience more sensitive to price.
Class indicators allow a more specific description of the key selling points of a device:
- “Pro” – This indicates that the device includes a QWERTY keyboard for speedier email typing and increased productivity for professionals.
- “Plus” – This indicates that the device is an upgrade from an existing model.
- “LTE” – This indicates that the device is designed to utilize LTE (Long-Term Evolution) connectivity standards, a 4G standard to provide increased mobile network capacity and speed.
Introducing the Samsung GALAXY W
Equipped with high-spec technology including a 1.4GHz Processor, HSDPA 14.4 Mbps connectivity and a large 3.7″ touch screen, the GALAXY W is the ideal solution for those who need to Live Fast and Live Smart. This powerful performance is enhanced with the inclusion of Samsung’s Game, Social and Music Hubs, providing one-stop solutions for a consumer’s gaming, socializing and listening needs. Kies Air enables additional control, allowing users who have misplaced their phone to track it, meaning complete peace of mind.
GALAXY M Pro
Providing a strong performance for high value, the GALAXY M Pro is the ideal solution for young and sociable professionals. A QWERTY keyboard provides swift, accurate typing on the go – enhancing productivity when drafting memos, documents and messages. The keyboard also simplifies communication with Social Hub allowing users to talk to whoever they want, however they want, all from their contact list. Communication history, instant messaging and updates from social networking sites are all readily available.
An optical track pad and touch screen ensures the interface is easy and simple to use. This productivity and functionality is packed into a sleek 9.97m body. Designed with professionals in mind, the GALAXY M Pro offers extensive productivity through a variety of enterprise solutions, including Exchange Active Sync, Sybase Afaria, CISCO Mobile and CISCO WebEx.
Compact but with a full range of features and allowing the ability to stay social on-the-go, the GALAXY Y is an ideal device for younger consumers. Seamless multitasking is enabled thanks to the device’s powerful 832MHz processor. The GALAXY Y includes Samsung’s Social Hub, allowing users to stay connected with their online social circles. Equipped with Samsung’s TouchWiz User Interface, the GALAXY Y delivers a simple and intuitive experience. Additionally, the inclusion of SWYPE facilitates speedy typing. The GALAXY Y is available in a variety of colors ensuring it can fit with anyone’s style.
GALAXY Y Pro
Equipped with a QWERTY keyboard as well as enhanced social and professional features, the GALAXY Y Pro Smartphone is optimized for young professionals looking to manage both their work and home lives with ease. Users can stay constantly connected with Social Hub Premium, which supports email, social network integration and instant messaging.
An optimized, intuitive touch screen interface allows an accessible and intelligent experience, while users are able to work on the go thanks to ThinkFree mobile office, enabling a variety of Office documents (Word, PPT, Excel and PDF) to be edited from the handset. Productivity is enhanced thanks to the combined power of touch screen and QWERTY keyboard inputs, enabling smooth navigation with efficient and professional input. WiFi Direct also allows faster transfer rates, allowing content to be shared quickly.