On Tuesday, the Entertainment Software Rating Board (ESRB) and the International Association for the Wireless Telecommuications Industry (CTIA) bumped heads to tackle to issue of creating a rating system for apps. The system would be based on the current rating system in place for video games: Everyone, Everyone 10 years and older, Early Childhood, Teen, Mature, and Adult Only. Implementation will be executed on a carrier-level.
Major carriers Verizon, AT&T, T-Mobile, Sprint, and U.S. Cellular, as well as Microsoft Corporation have agreed to apply the rating system through their app stores, like Apple and their own iTunes, and are set to roll out the ratings sometime next year. However, each carrier will decide whether ratings will be mandatory for some or all of the apps or even if it will be wholly voluntary.
via LA Times