If you’ve been following Android for more than about a month, you’ve probably seen an ad or two from Verizon for the DROID RAZR, Bionic, or another in their 4G lineup. Verizon spent more than 100 million to advertise the original Motorola DROID at launch, and it paid off big time. But have they taken it too far? Take a look at this video comparison between the DROID Bionic and the iPhone 4S.
I totally agree with you about this ad presenting the iPhone as just being simple and great and the spot itself being minimalistic and appealing and the bionic-ad presenting it in a totally pointless way of ... being pointless; I don't even know how to call it (And I've never seen that commercial before). But I'm feeling like going a little away from your argumentation when I say that I think advertising Android is not bringing so much more success to the product than advertising the iPhone does because I think Android is that system that is mostly targeted to techies (like us, guys that inform themselves on news-sites about phones and compare specs and feel excited about rumors and stuff). To make this more clear: The greatest things about the iPhone are to me simplicity, the camera (as advertised) and iTunes integration. That is of course very easy to advertise so that everyone thinks that's a great phone and wants to buy it. The greatest things about Android are to me: Root and by that Custom-Roms and overall how open this system is. Now you can't advertise "You can flash totally different software on your phone to use its full potential, but beware of the risk of bricking it if you don't know what you're doing" or "You can customize your UI to exactly fit your needs, if you just put some effort in digging through forums to find the app you need for it". Everyone that is willing to do all this, already knows it and those guys who are not are drawn off because it's too complex. I think people who would buy an iPhone under different circumstances but buy e.g. the bionic because there was this "total transformer-like smashy robot commercial with that hot chick that was like killing everything and ripping things apart"-ad would feel totally overwhelmed by the complexity of Android compared to what they would feel able to use just because of their (non)tech-related background - an iPhone, so the most simple smartphone on the market (in my opinion). To cut this (relatively) short: I think the most success of an Android phone comes from the techies, just because they're in to this stuff and the iPhone's success comes from its way to appeal to non-techies due to its simplicity.
i think you jumped the shark long before you said "to cut this short" lol
You're right, my actual point was that making commercials for android doesn't make any sense; I kinda lost that idea along the way...
I don't think most people buy Android phones because they are Techie. Most people I think that buy cell phones are women. Mainly because there are more of them and the reason they buy them is 1) Looks 2) Cost. How many times have you heard your wife or girlfriend say she can't go out tonight because she has to root her phone? Androids main claim to fame is there are so many companies using that OS on their phones and only an Apple Iphone uses IOS. If Samsung, HTC, Nokia and the rest were allowed to use IOS on their phones, don't you really think most people would buy it? Not many people want to spend $300 or more to buy a phone from Apple.
You're right but because women in general most likely buy Android-phones because of the cheap price, but that means they buy the low-end phones with e.g. a 3.2" screen and a keyboard or stuff like that. But commercials are more "reserved" to expensive high-end phones and that high-tech is more for techies. That means that high-end phones get their commercials but don't appeal to this audience but I've never seen a commercial showing a low-end phone and so Android is not really spreading more just because of TV commercials. Now that you mention it, if I was a wireless carrier, I would make commercials for the low-end Androids - which are more like messaging phones - because the people that watch commercials and by that decide which phone they are thinking about to buy are the "usual girlfriends" and not in to this tech related stuff. Then I wouldn't be advertising something to an audience that already knows everything about the product but to one that would tend to use this source of information.
PhoneDog TmoNews TodaysiPhone
apple commercials are boring, i think verizon has great commercials
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