Black Friday and Cyber Monday. Collectively, they represent a huge block of sales for retailers everywhere. ThreatMetrix, a provider of cloud-based fraud prevention services, release statistics that revealed that this year, Black Friday and Cyber Monday sales were fueled by Android-powered devices. Considering that the iPhone came in second, generating 32% to Android’s 58%, it seems like Android is at the top of the pile.
This year, Cyber Monday sales saw a 10% increase in mobile transactions over Black Friday. ThreatMetrix also discovered that mobile sales were up 591% year-over-year during this holiday season. Granted, Android-powered devices, well that’s a lot of devices. There was a 50% increase in transactions that originated from a mobile device. To put that into perspective, the increase can be measured as 2% of total sales in 2010 to 3% in 2011.
via SF Gate