LG Prada 3.0 officially unveiled

The original Prada-branded device from LG was a hit in some markets, while some international markets, and especially here in the States, never got a chance to really enjoy the device. That’s obviously not going to stop LG from working on a successor, though. And that’s what we’re looking at here with the LG Prada 3.0.

The device was leaked a little while before its official announcement later today, but LG apparently didn’t want leaked information travelling around the Internet for too long without an announcement, so they’ve made it official. The Prada 3.0 will feature a 4.3-inch NOVA touchscreen display; 8GB of internal storage; an OMAP 4430 dual-core processor clocked at 1GHz. There’s Android 2.3.7 under the hood, and a proprietary user interface that’s all about the black-and-white. Go ahead and check out the full press release below.

You’ll have to wait to find out when the NFC-equipped handset will be available, and for how much.

Press Release

PRADA and LG create a style icon

PRADA and LG PRADA phone by LG, the present 3.0 – the ultimate synthesis of form and function

London, 14 December 2011: PRADA and LG, which have in the past, jointly developed mobile phones with maximum functionality and elegance reveal, today launched the PRADA phone by LG 3.0, the latest must-have smartphone. The highly anticipated phone is the third resulting from this collaboration, and embodies the design standards of both companies.

The PRADA phone by LG 3.0 combines the unmistakable style of Prada with LG’s innovative technology, including one of the biggest and brightest screens on the market at 4.3 inches and 800 cd / m².

The completely decorated in classic black smartphone meets the clear and straightforward design philosophy of PRADA and is equipped with a large and bright touch screen on the front, and the PRADA Saffiano typical decoration on the back. Every detail exudes a simple elegance, with the special floating mass of Technology LG’s flat shape with the already impressive 8.5 mm thin still further emphasized. To complete the minimalist look of the phone has only a minimum of physical buttons.

The performance of the PRADA phone by LG 3.0 is its stunning appearance in no way inferior: the gigahertz Dual-Core/Dual-Channel-Architektur provides a high-speed performance and dual-band WLAN enables fast browsing on the move.

The high design standards of the smartphone is also evident when it is switched on. The PRADA phone by LG 3.0 offers a specially developed control concept with a unique menu and symbols in black, gray and white. This interface allows users to benefit from the latest features of the Android Gingerbread operating system, an upgrade to Android Ice Cream Sandwich is provided in the future.

The special user interface is presented to users on the NOVA High Brightness display with a size of 4.3 inches (10.9 centimeters) and a brightness of 800 cd / m², where it all their favorite photos and content, even in direct sunlight can enjoy. And true to the motto of LG “Life’s Good” can be customized with the 8 MP camera with up to 8 GB of memory to capture all the beautiful moments in life and play in high quality.

In addition, available to users a full range of PRADA phone accessories like a docking station and a Bluetooth headset with PRADA logo available. You can use your phone by LG PRADA 3.0 also bring in a fashionable Prada bag.

The main technical data:

o Operating System: Android Gingerbread

o Memory: 8 GB

o Screen: 4.3 “/ 10.9 cm

o Resolution: WVGA (800 x 480)

o Display NOVA: NOVA Plus, 800 cd / m²

o Camera: 8 MP

o Dual-Core/Dual channel processor with 1.0 GHz

o Battery: 1540 mAh

# # #

The collaboration between Prada and LG in retrospect

With the cooperation of PRADA and LG, which began in 2006 and the launch of two premium-phones in the years 2007 and 2008 led to the key elements are the focus of a smartphone – starting with software and user interface to design and packaging.

The PRADA phone by LG 1.0, a pioneer of the fashion-house phones on the market was, with more than one million units sold an unprecedented success. This premium mobile phone combined with modern technology, refined design. Thus, the PRADA phone by LG 1.0 a place in the history of product design and conquered is part of the permanent collection of the Museum of Modern Art (MoMA) in New York City and the Museum of Contemporary Art (MOCA) in Shanghai.

The PRADA phone by LG offered to the users also revolutionary new technologies. Thus, the PRADA phone by LG 1.0 was the first mobile phone in the world with a touch screen, and his successor, which provided 2.0, for an entirely new mobile experience thanks to an additional wristwatch with Link technology for the display of caller information, SMS messages, call logs, blocked numbers and alarm indications.

Tags: , , , , , , , ,