Nielsen reports on popular apps by age group

Apps have been a major part of the surge in widespread acceptance of the smartphone by consumers of the world. Like most consumer markets, Nielson is ready on the sidelines with a report. Let’s see how this all breaks down shall we?

The most popular app in the Market for owners 18 to 34 is the Facebook app. Even the last grouping (ages 35 to 44) cashed in on some Facebook goodness keeping their activity at about 75%. YouTube also made the most popular apps category with heavy usage by 18 to 24 year olds (at 64% in the last 30 days) and right around an average of 53% for 25 to 44 year olds.

Devs might be interested in this next statistic, consumers in the 35 to 44 year old group had a greater propensity to leverage the Amazon AppStore with 24% using the Amazon market in the last 30 days. Only 14% usage was see in the 18 to 24 age group. This trend was seen in many different apps including Groupon and Google+.

via Nielsen

Tags: , ,