HTC reiterates stance on releasing fewer devices in 2012

Earlier this morning, HTC’s UK Chief Phil Roberson spoke with Mobile Magazine, and reiterated their stance in the coming months. Last year, HTC released plenty of devices, and the year before that they followed the same routine. HTC has been known as a manufacturer to release a phone as often as people can blink (or so it seems), but it looks like the Taiwanese-based company is looking to change that. They want to focus on quality moving forward, and not quantity, which sounds like the perfect plan.

Here is the statement made by Roberson:

“We (HTC) have to get back to focusing on what made us great – amazing hardware and a great customer experience. We ended 2011 with far more products than we started out with. We tried to do too much. So 2012 is about giving our customers something special. We need to make sure we do not go so far down the line that we segment our products by launching lots of different SKUs.”

What’s more, it looks like if you were wanting more HTC-branded tablets in 2012, you will be out of luck. The manufacturer plans on taking a break from that particular market, but only because they want to focus on smartphones moving into the rest of 2012. Focusing on that particular department, while making sure that they don’t release another flood of devices, may mean that 2012 is a pretty exciting year for high-end, Halo devices and HTC.

via Mobile Magazine

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