Many people pay over $100 a month for their phone service, and carriers make good money off of it. Japanese carrier KDDI feels that wasn’t enough, and has just sent out an update to phones with the au Market pre-installed. What does the update include? Ads pushed to the notification bar. This means that at any moment owners of phones from KDDI could feel their phone vibrate, just to find an ad. We’ve seen some apps do that, but never something that a carrier installed on the phone and uses to make money.
The au Market is much like KDDI’s personal Android Market, and features apps users can download onto their Android devices. KDDI pre-installs this, and there is no way to get around it. Hopefully carriers won’t shift into advertising on phones, as that could lead to a huge backlash across the industry. How do you feel about carriers pushing ads to phones? Downright wrong, or do they need the cash? Let us know in the comments!