Early yesterday, a teaser image of a capital “L” started making the rounds around the Internet, touting something fancy coming from LG. Unfortunately, seeing as it was just an image with an L on i, with some catch-phrases floating around it, there wasn’t much to go on. But of course LG wasn’t talking about a new L-shaped TV or something, and they’ve unveiled a trio of brand-new Android-powered handsets set to debut this year.
They are called the L-series, and there are three devices right from the start. The LG Optimus L3, L5, and L7. Yes, Optimus is still in there, which just goes to show how much LG loves that particular brand name. As far as specifications go, there isn’t much actually known about the devices. We do know that the LG Optimus L3 will feature the smallest display, measuring in at 3.2-inches, and it will feature Android 2.3 Gingerbread out of the box. The LG Optimus L5 will have a 4-inch display, while the Optimus L7 will have a 4.3-inch display. Both the L5 and L7 will have Android 4.0 Ice Cream Sandwich at launch.
It looks like all three devices will be making an appearance in Europe first, with the L3 showing up in March, and the other two scheduled for the first half of 2012. You can read the full press release below.
LG’S NEW DESIGN STRATEGY FOR MOBILE DEVICES TO BE REVEALED AT 2012 MWC
LG Takes Design Philosophy to the Next Level with Line-up of Stylish Smartphones
SEOUL, Feb. 21, 2012 – LG Electronics (LG) makes its boldest move yet in its strategy to attain smartphone leadership with the launch of its new design identity, L- Style, at the 2012 Mobile World Congress (MWC).
The core essence of L-Style involves a timeless design with finer details that further differentiate LG’s mobile devices from the competition. LG’s design leadership has been well established in the past with a successful track-record that includes the Black Label Series phones such as the Chocolate and Shine.
“Design is consistently the top or second most important factor for customers when choosing a mobile phone,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “With smartphones, we sometimes took a more functional approach to design but with L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers.”
L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention.
Three new smartphones to be unveiled at MWC will initially feature the L-Style look. The Optimus L3, with a 3.2-inch display, will first launch in Europe this March. This smartphone will be followed by two other devices in the first half of the year running Android 4.0 Ice Cream Sandwich: Optimus L5 with a 4.0-inch display and Optimus L7 featuring a 4.3-inch screen.
Market availability and additional hardware specifications of all three models will be announced at a future date.