Over the years, Google has evolved into a company that is not only focused on their search engine and advertisements, but also a company that is staring down the social market with an intent on taking it over. They plan on doing that with their own proprietary platform, called Google+, but we’ve all heard the rumors and speculation that the platform isn’t all that popular. Especially not when compared to the other social networking platforms out there that have been around for quite some time, and continue to evolve in their own way. But one scathing remark from an ex-Google employee may paint a pretty distinct, yet not so bright picture for the search giant.
James Whittaker was a former Microsoft employee when he transferred over to Google. But, as of recently, he has left Google and joined the ranks of Microsoft, and in the process spoken out about Google and why he had to leave the company. Or, more specifically, why the company has changed and what made it change. He rests all the blame on Google+ and Google’s focus on social.
“The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus.”
There is no denying that Google’s position in the world has changed, but we probably aren’t in the position to say that it has changed for the worse (or even for the better). While Google’s focus on Android was more than evident in the past few years, it would be hard to ignore that the company has put a lot more effort into Google+, even making it one of the log-on options as you sign into your Android 4.0 Ice Cream Sandwich-based device for the first time.
But whether or not Google+ is succeeding or not is probably going to be a conversation for quite some time, and we don’t have a definitive answer at this point. Google says it’s doing well, while other companies and individuals aren’t so sure. We’ll have to wait and see what Google does about it, as they are not afraid to pull the cord on a platform that isn’t doing well (Google Wave, for instance).
What do you think of Google+?