Google loves their advertisements. We won’t get into why, because it should be pretty clear why, but we would think that there has to be a limit to that love affair. While advertisements are prevalent in more than a few of the applications that we use on a day-to-day basis, we’ve yet to see them really shove their way right onto our devices directly. (There have been advertisements in the notification shade, but they haven’t lasted long.) That is looking to change, if a new patent filed by Google’s Ronald Ho and Jennifer W. Lin turn into a real thing.
As it stands right now, it’s just a patent that’s been filed. Covering their bases, more than anything else. But, it could very well become a real thing, even if we would have no way of knowing when something like this would be implemented. But, as Engadget points out, the patent is pretty clear: it would replace your ringtone with an advertisement. So, the technology would determine your location and the caller, and then play an advert that it thinks would be suitable. So, your girlfriend is calling, why not get the number to the nearest jewelry store?
Apparently, the advertisers would be billed depending on how long the message is played.
We can’t help but think that this is a bad idea, but Google loves their ads.