Kindle Fire Makes Up Over Fifty Percent Of Android Tablet Marketshare

While Andy Rubin may have dreamed of a far different size marketshare for Google’s Android platform by 2012, the Kindle Fire continues to make waves. The latest data from comScore shows that in February of 2012, the Kindle Fire made up 54.4 percent of the market in Android tablets. Those numbers were up from 41.8 percent in January and 29.4 percent in December. The Samsung Galaxy Tab family, which held 23.8 percent of the market in December, now ranks in a distant second at 15.4 percent. Every other major tablet group, with the exception of Asus’ Transformer and Lenovo’s IdeaPad Tablet K1, which held steady over 6 percent and 1 percent respectively, have lost marketshare over the same period.

The Kindle Fire is likely one of the top leaders in the tablet marketplace because of it’s unified “ecosystem” for content. Like the iPad, the Kindle offers a one-stop shop for all books, movies, music, storage, games and more. Amazon offers that in a way Google does not, at least not in the same capacity.

Google is obviously hoping to rectify this situation with the rollout of the Google Play store, but they definitely have their work cut out to match Amazon’s size and draw.

comScore

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