As anyone who has follows the tech blogosphere should know, the HTC EVO 4G LTE was just announced. The handset is thought as HTC and Sprint’s next super phone, and one of the first LTE phones to grace Sprint’s upcoming LTE network. Rumors have been circulating, and just last night we saw leaked shots of the phone. This afternoon it was finally announced, and I must say, it does not impress me at all.
It is essentially a CDMA version of the One X, very similar to AT&T’s version. It features the 1.5GHz Krait CPU over the Tegra 3, which isn’t necessarily a bad thing. NVIDIA may have been first to dual-core, and now quad-core, but that doesn’t make their SoCs any good. In fact, in benchmarks between the One X (with Tegra 3) and One S (Krait), the One S actually beat the One X in most tests. It should be taken into account that the One S does have a lower resolution than its older brother the One X, but it still proves that the Krait is a more than suitable processor.
Upon first look of the leaked shots of the EVO 4G LTE, my thoughts were something like “Really? This is supposed to be Sprint’s next superphone? It’s ugly!”. And, just as everyone expected, those leaked photos turned out to be the real deal.
Okay, so we now have what’s basically another One series phone in the US, except it’s under the EVO brand name. Kind of makes sense, right? The name? Not so much.
EVO 4G LTE. Whoever’s decision it was to name the handset that needs to step back, and take a good, long look at what they’ve just done. Remember the original EVO 4G? That name is awfully similar to the EVO 4G LTE. I would make a hefty bet that 80% of US consumers have no idea what LTE is. Sure, they may know what 4G is (doesn’t mean they understand it), but how will they know the difference between the EVO 4G and EVO 4G LTE? I would hate to be Sprint’s marketing division right about now.
Sprint is hoping that this phone will bring them some much needed business, which at this point they desperately need. This phone won’t be the one that does that, as it isn’t the superphone the EVO 4G was at the time of its launch. The EVO 4G LTE has to compete with the One S and One X, phones with near-identical specs. Looking to the future, it’s also going to have to compete with phones like the Galaxy S III.
Sprint’s going to need a strong marketing push to even have hope of the EVO 4G LTE being successful, as a failed launch is the last thing they can afford right now. How do you feel about the EVO 4G LTE? Can Sprint pull off a successful launch? Let us know in the comments, or tell me personally @jlehto43 on Twitter!
image via PhoneDog