CNN Report: Verizon Wireless Sales Reps Push Android Over iPhone

While the Android/iPhone “war” continues in the hearts and minds of smartphone users everywhere, a new CNN report indicates Verizon Wireless employees are pushing the company’s 4G LTE devices over the iPhone. CNN’s David Goldman spoke with ten Verizon sales reps in the New York area, both on phone and via online chat and in all ten conversations he was directed toward the Motorola DROID RAZR, Motorola DROID RAZR MAXX or the LG Lucid. Upon inquiring about the Apple iPhone, all ten reps claimed the device was inferior due to the limited connectivity of 3G only devices.

Goldman attempted to steer reps in the direction of the iPhone by telling half of the 10 reps he was interested in buying a new smartphone, and the other half were told Goldman was specifically interested in the iPhone. In the case of the first 5, he was always directed to the RAZRs or Lucid, in the latter cases he was provided information on the iPhone, but when asked if it was Verizon’s best smartphone, it was always me with “no.”

The iPhone is a great phone, but it’s on 3G,” said one representative at a Verizon Wireless store in midtown Manhattan. “I’m not going to recommend a phone that’s outdated.”

Are Verizon’s reps being told to push LTE connected devices? A Verizon Wireless spokesman told Goldman:

Our sales force’s mission is to ensure customers are familiar with our product line and to match the customer with the right device to best meet their needs. At the end of the day, our goal is that every customer is delighted with the device that they have chosen.”

An AT&T rep had a different response about which smartphone to buy. He told Goldman that, “It’s all about the 4S now. The iPhone is the most popular phone, you know what you’re getting, and it’s a status symbol you can’t get anywhere else.”

So what do you think? Are Verizon reps being told to promote 4G LTE or are they simply selling their own idea of the best smartphone?

CNN Money

Tags: , , , ,

Post comment as twitter logo facebook logo
Sort: Newest | Oldest
JimmyBlue 5 pts

It's clearly about profit...and anyone who fails to see that is Verizon's next customer. Push the phones with the best margins. Simple

The funny thing is, even with Verizon salespeople pushing Android so hard, the iPhone is still their best-selling phone.

mrscormier27 5 pts

This happened to me and my husband today!! 7-27-12. I ended up just leaving more confused and aggravated!! I didn't buy anything. On the ride home I though with the iphone Being more $$ why would they talk us out of it they work on commission, so that's how I got here I googled do Verizon employees get less commission from iphone. And thousands of hits came up. Peoples stories identical to mine!

Liquidmark 6 pts

 mrscormier27 Because the carriers don't have much sway to rape you with Apple's products. 

Travis Newhero 6 pts

I understand to push LTE, which I just switched too (It's great by the way.) But I think this is a problem with Verizon, their not going to support 3G Phones anymore, allot of people are happy where they are and 3G probably wont be completely out dated for a few more years.

 

Plus the iPhones 3G kinda does work a bit better than how other phones handle it.

fel1236 5 pts

Verizon makes money from network, they need to gain from LTE inversion and the iPhone right now doesn't help with that, when a LTE iPhone comes to Verizon, all the reps will push it over Android

grundyman26 6 pts

@fel1236 they don't have to push anything on me , I went for the Galaxy Nexus , and when the iPhone 5 comes out , I'm still getting a android .

Great, now David is bringing iPhone stories to DroidDog, why is this even a story? The Verison reps told him the truth, he asked if the iPhone was the best smartphone and they said "NO" because it isn't, what did the AT&T rep say? With the iPhone you're getting a "Status symbol" WOW, you know this rep owned an iPhone. That's all they can say why the iPhone is a better option than an Android device, you're getting a status symbol? Horrible. David, this is an Android site, post this crap on TMONEWS or some other Apple site, not here, we all know how you feel about this "Story", that's why you posted it.

mbcls 18 pts

a status symbol of "computer illiterate"!

just ask any geek or nerd on what phone OS they use!

panamajack 5 pts

 mbcls Um, that'd be "THE computer illiterate" or alternatively "computer illiterates", but I prefer the singular.  I'm surrounded by lots of geeks & nerds - graduate students of various disciplines (mostly engineers), programmers, designers, musicians, mocap technicians, film techs, etc. ... and the spilt is around 70/30 in favour of iOS if they are smartphone users. Most Android users I know barely even use their lovely smartphone to surf the web, let alone install unsigned apps. I know far more uber geeks who simply jailbreak their iOS device if they really want to play with it.  

Liquidmark 6 pts

"Best Phone' is largely a matter of opinion. The BEST anything is subjective.

 

I'd say that the iPhone's overwhelming array of software and third party support is more than enough to sell it/

JoshLazenby 7 pts

As a few other people have pointed out; this isn't so much an Android vs iOS issue, its a LTE vs not LTE issue. Android just happens to be the smartphone OS that runs multiple LTE devices currently.

Boki3 6 pts

I have friends who are sales reps for Verizon and Sprint, and they are told from corporate to push android because they have a better profit margin from it. Both are sales reps at corporate stores.

As someone who works in a store. I can say that unless someone is already fully integrated into the apple ecosystem, I always recommend android over the iphone.

i was told a friend who is a verizon rep that the sales people don't get as much commission on the iphone as they do the android devices

This is just hear say, we need documents stating such claims.

TimRyberg 6 pts

@Des no its a fact. IPhone hardware is more expensive then most Android devices and the subsidy (difference in price between what you pay and the full cost of the phone ) is higher and therefore leads to less profit.

yamigenshuku 16 pts

The rep was right, the iPhone is running on 3G, we are at a point now where we are moving from regular 4G to LTE. It technically would be kinda outdated. You can even tell how fast 4G is when comparing the new iPad to the iPad 2. It's pretty blistering. Thats why Verizon is only offering LTE devices.So I don't see an Android vs iOS battle here, just a 3G vs 4G vs LTE going on. 

Liquidmark 6 pts

 yamigenshuku Yeah, you can also see that the battery on the new iPad has twice the capacity of the iPad 2...

“The iPhone is a great phone, but it’s on 3G,” said one representative at a Verizon Wireless store in midtown Manhattan. “I’m not going to recommend a phone that’s outdated.”

That said it all right there. They aren't pushing the android phones, but rather what they are advertising now - LTE.  It would be wrong for them to still support on an outdated device that does not support their latest and best network which they spent millions on deploying before anyone else.  Even here on my rural area(19K population) verizon has LTE, I just wished they had better plans.