Last week, people staged a protest outside of an Australian Apple store. Everyone was holding signs that said “Wake Up.” The signs were professionally printed, and the protest had its own website, so people assumed it was a company that staged this protest for marketing purposes. Of course, everyone jumped at the chance to blame Samsung. Many stated it was Samsung beyond the shadow of a doubt. Of course, everyone knows Samsung likes to poke fun at Apple, so the assumptions had some substance.
However, Macworld AU found information in their “Wake Up” site linking RIM to the protest. And RIM officially came out with a statement taking responsibility for the event.
“We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.”
RIM is asking people to wake up. Ironically, the way RIM is operating right now, it seems like someone is sleeping on the job.