HTC To Stop All Sales in Brazil

Despite the prediction that Brazil will become a Top 5 smartphone market by 2016, HTC is expected to scrap it’s plans to bring the One series to the country.  The sales numbers have been disappointing and consequently, HTC is looking to stop sales altogether in Brazil.  When asked about HTC exiting Brazil, and HTC representative told AndroidPit thatafter analyzing the sales numbers, we have decided to pull out of the Brazilian market.”  It’s unfortunate as the exit will mean many HTC employees will lose their jobs.  However, HTC does intend to keep a minimal presence to provide continued support for existing devices.

Do you think this is a wise move for HTC?

The Verge

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