Samsung Details Their Secret Methods For Keeping The Galaxy S III A Surprise

Thanks to a new blog post on Samsung Tomorrow, the official Samsung company blog, we’re learning all about the measures the company took to protect the secrecy surrounding the Galaxy S III unveiling. How secret was the project? Engineer Buyong-Joon Lee denied what he was working on when his 11-year old son asked. Samsung even went as far as developing three separate prototypes for the Galaxy S III, which were transported in secure boxes and hand-delivered by Samsung representatives to network partners.

Samsung prevented pictures from being taken of the prototype for security reasons, which presented a headache for the development team as they couldn’t send pictures of drawings to different teams working on the project. Samsung’s own procurement department had to set pricing for materials based on verbal explanations, which made life difficult for everyone.

All of Samsung’s secret Galaxy S III development paid off as the only “real” prototype which hit the internet before the May 3rd launch event, turned out to look nothing like the final device. Bravo Samsung, bravo.

Samsung Tomorrow

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