Well, the day has finally arrived and Verizon is launching their Share Everything plans today. New customers to Verizon are stuck with Share Everything as their only smartphone plan option and upgrading customers will be forced into either a Share Everything plan or can go off by themselves with a plan starting at $30 for 2GB. And bad news for unlimited customers, if you want to keep your unlimited data then you’ll have to buy all of your phones at full retail price. Though the upside to buying at full retail means that you don’t get sucked into a two-year contract and you get to keep your unlimited data.
As you can probably imagine, most customers are upset with these new offerings and T-Mobile is taking advantage of that by giving a new comparison picture as seen above and creating a little blog post about it. Whether or not you like T-Mobile, you’ve gotta admit, they have a point. Are you a Verizon customer during these troubling times? What do you think of these new Share Everything plans? Leave your thoughts in the comments below.
T-Mobile’s Take on Verizon’s Share Everything Plans: Costly, Complicated, Punitive
By Harry Thomas, Director of Segment Marketing
Verizon’s new Share Everything plans launch this week. These new plans extend the old concept of shared minutes and messages to what consumers want most (and more of) in a 4G world…data. Verizon’s plans have generated lots of discussion among wireless consumers. Like any smart competitor, we’ve done our homework to understand how Verizon’s plans measure up to the value that T-Mobile offers and whether they truly are in the best interest of consumers. Here’s our take:
- They’re COSTLY – Verizon is charging more for what consumers want by raising rates on data, but promoting the “value” by pointing to unlimited talk and text even though today many consumers use less of these services. This is especially true for add-a-lines – now with Verizon’s Share Everything plans, adding a line starts at $30/month for a basic phone (non-smartphone) and, for accounts with at least one smartphone, requires unlimited minutes whether customers want unlimited or not.
- They’re COMPLICATED – Verizon is forcing customers to share data when many customers don’t know how much data they’re using, which makes it hard to stay within their limit when trying to balance multiple users (not to mention the family data hog).
- They’re PUNITIVE – At the same time that Verizon is making it harder for customers to manage overages, they are also increasing overage rates from $10/GB to $15/GB for accounts with at least one smartphone.
Before these plans were announced we said this approach would not deliver a better value to customers and would be complicated for families to manage. Now that we have the details, we’re even more convinced. As this accompanying chart shows, for customers looking for fast, 4G data at an affordable price….it’s a great time to be with T-Mobile.