The Amazon Kindle Fire lived up to its name last year as it sold millions around the busy Christmas season. However since then, the sales figures have dropped substantially. The question now becomes, “What will Amazon do to compete with the new Nexus 7 and the rumored 7″ mini iPad?” According to a source familiar with Amazon’s plans that spoke with the team at AllThingsD, they are diligently working on the next version of the Kindle Fire and anticipate release in Q3 this year.
This new Kindle Fire will be thinner and lighter than the existing model and will sport a new camera. Additionally, the display on the Fire looks to be bumped from 1024×600 to 1280×800 and will have an aspect ratio that varies based on the orientation of the device. DisplayMate President Raymond Soneira told AllThingsD:
The really interesting thing here is that the screen shape is changing slightly: From an aspect ratio of 1.71 (tall and narrow in its standard Portrait mode) to an aspect ratio of 1.60,
This increased resolution raises the Pixels Per Inch (PPI) to 216, resulting in a substantially crisper image on the screen. The increased PPI density is a 29% increase from the existing Kindle Fire resolution. Battery life should not be affected dramatically as the upgrade in resolution is more of a minor upgrade than a completely revolutionary change.
Do you think a new Kindle Fire will generate sales, or will Amazon stay a step behind with the release of the Nexus 7 and the possibility of a new, similarly-sized device from Apple?