Who Ruined NFC Payments?

First, we ask a question: How many of you have NFC enabled phones? Not many, but there are quite a few.

Now we ask THE question: How many of you are able to use your phones as a digital wallet? That’s right, not many.

There are 6 phones that are able to officially use Google Wallet, and they are all (but one) on one carrier, Sprint. There is the Virgin Mobile Optimus Elite, but that’s for a small prepaid carrier. Granted, Sprint is not a very big carrier either, so that hurts availability even more. None of the other 3 big carriers have any Wallet-enabled phones, and none of them plan to. So, who ruined NFC payments?

Google
Google is the main culprit, and all of us are the witnesses. Look at all the promises they made. And look what Google Wallet is capable of: not much. It supports only one bank card, most stores don’t support NFC payment, and Google has done nothing about it. Sure, some could say Wallet just never caught on, but Google has just shown that they don’t care. They didn’t fulfill any of their promises. They did not make Wallet a usable product for most people. Out of the small amount of people who had one of the small selection of phones that can use Wallet, they had to have a MasterCard. Ridiculous, Google. You let Wallet die.

AT&T, Verizon, and T-Mobile
We all knew deep down this would happen, but it shocked many of us anyway. The greed of US carriers has struck again. Instead of using Google’s method (which could have been so great had Google tried harder), these three carriers decide to create their own system called ISIS. And in many ways, it is a whole lot better than Wallet. When it comes out (and no one knows when that is), it’ll have support for many bank cards, they have struck deals with many major retail shops, and it will (hopefully) be widespread because it will be on many phones across 3 major carriers. But being better isn’t enough for me to like it more. It’s under the control of the carriers, and we all know how much they hate modders. Google allowed Wallet to run on rooted devices with nothing more than a warning of the security issues. Don’t think the carriers will do the same. Rooted devices will be blocked, possibly even beyond developer control. Point is: it’s taking forever to be released and rooted users may be completely left out.

Apple
Now this is more a joke than anything, but it’s too bad Apple hadn’t integrated NFC into the iPhone 4S. If they did that, it’d become more popular and Android users could join the party (if Apple’s system wasn’t too proprietary). Can’t blame them, but they of all people could have done it.

Sprint?
Did Sprint claim exclusivity on Wallet? I really don’t know, but if they did, that just contributed to the problem. I hope this isn’t the case, but it very well might be. Also, there have been rumors of them wanting to create their own payment system to replace Google Wallet. Sprint doesn’t stand a chance alone, and again, this just makes everything worse.

Is NFC payment dead? Not at all! It just needs time. It may have a lot of problems in the future under carrier control, but it’ll bloom eventually. It just could have bloomed so much earlier and been so much better. It’s sad to see Google just let this project go. It had so much potential. Now we just wait patiently for ISIS and hope it’ll work on my rooted Galaxy SII and on imported phones.

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blynchus 12 pts

I don't necessarily think Google is the main culprit. If they don't have support for a platform, then it won't take off. You said it yourself that none of the carriers are allowing Google Wallet except for Sprint. There's only so much they can do if they only have access to one carrier. We all remember the Verizon fiasco when the Galaxy Nexus came out without Wallet. The primary carriers are the main culprits without question. They are far too greedy to do anything that doesn't directly benefit them. We need a major carrier with good morals and our phones will be amazing.

nathan118 15 pts

Don't ignore the galaxy nexus.

DTMoney27 5 pts

 nathan118 I have the Galaxy Nexus on VZW and am unable to use Wallet because only the Sprint variation of the Nexus supports it. 

nathan118 15 pts

@DTMoney27 wrong, try again. And oh my gosh this T-Mobile ad on the mobile site is fracking annoying!

DTMoney27 5 pts

@nathan118 I just checked the Play store and wallet is not there, nor was it pre-installed on my device. And I agree about the T-Mobile ad I can't stand it

nathan118 15 pts

 DTMoney27  nathan118 Nope...wallet comes pre-installed from the play store. It was on my device from the start.

DTMoney27 5 pts

@nathan118 I got my VZW Nexus and January and it is not pre-installed..

nathan118 15 pts

@DTMoney27 No....DEVICES from the play store have it pre-installed. My original point was that the article completely ignores the unlocked phones sold in the play store. They all have google wallet and it works great.

DTMoney27 5 pts

 nathan118  DTMoney27 Ahh I see what you're saying. It's still annoying though that the only carrier that supports Wallet is Sprint, I would've enjoyed the convenience. 

TonyAvila 6 pts

Well, I use it in the mornings when I go for a work out. I swing by ampm.. that is about it though

 

RaduTanasescu 32 pts

You said it, Apple alone could have done it, and if they ever will, the wallet will become mainstream then.

 

Why? Google, while trusted, doesn't make simple to use products, they had that a while back but they've lost it. Youtube, Gmail and Google Plus are usability nightmares. And while that's not such a big problem with online free services, it's an entirely different story when it comes to a payment service.

 

Lack of usability makes people fear the feature in this case, there's no way people are going to use, or trust, a payment service they can't fully understand and master fast.

 

And that's the only problem. That's why it failed. Carriers and major retail store owners took a look at the promising technology but they weren't convinced because they didn't get it (at no fault of their own).

 

Now, when business people take decisions like this they can find 1000 reasons to say no if the technology is perfect. If it's not...

 

This is where Apple steps in, they have a reputation that they deliver, the financial strength to cover for setbacks and the infrastructure to pull it off. If they didn't do it, it means it's not yet time.

Haloruler64 82 pts

 RaduTanasescu disagreed. Gmail is the best experience I've ever had with email. Google knows how to nail it. Google+ is amazing. However, Apple advertises better.

ClarkKent113 12 pts

Maybe Google hasn't tried hard yet with Wallet, but why are you so pessimistic, why do you say they've given up?

 

Wallet has so much potential that I don't see Google just throwing in the towel on it. This is not Google Wave or Buzz, but you make it sound like that.

Haloruler64 82 pts

 ClarkKent113 I say this because 3 carriers are making their own, and Sprint is rumored to. Once that's done, Google has  no chance. They can't make a method with 0 support, if every carrier has their own system. I'm so pessimistic because they could have done it in the first place, but they messed up, and their chance is gone.

CLT_steve 5 pts

I think you forgot a big reason, and that is the implementation that the OS and Device makers chose... The carriers would rather the Wallet be tied to a secured SIM card, not the device itself, and oddly enough, the is the way Microsoft is going to support NFC and Wallet. By tying the wallet to a Secure SIM card customers are free to choose the device they wish(as long as it has NFC). Microsoft already has the support of France Telecom-Orange, an aggressive supporter of NFC payments.