Apple’s trial win aids Samsung- Research shows increased Galaxy S3 sales following verdict

Samsung news hasn’t been very positive as of late, stemming back from the Korean company’s most recent defeat to Apple. Facing a recent $1 Billion verdict, Samsung was realigning its strategies to overcome such a setback. However it appears that the recent dogfight it has had against Apple has had a rather profound benefit.

According to Forbes , Samsung has since the trial verdict, seen an increase in Galaxy SIII sales. According to Trip Chowdhry who is the managing director of equity research at Global Equities Research, customers “rushed” to buy the Galaxy S III smartphone after the verdict was announced. In terms of specifics— Chowdhry used a sample of three Costco stores and found two of three Costco stores were completely sold out of the AT&T version of the smartphone. In addition, Chowdhry found that out of a sample of 5 AT&T stores, every store experienced “significant sales” of the smartphone and more importantly— outsold the Apple iPhone 4S.

As you may recall, it was only a few weeks ago, AT&T had given alleged instructions to sales reps to focus and try to sell alternatives to the iPhone. Never the less, these numbers provide exciting news for Samsung who now awaits another launch of one of its flagship devices, the Galaxy Note 2. In addition, these numbers are only going to increase with the release of additional color schemes for the Galaxy S3.

Forbes

 

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I my self went out and bought a Samsung Galaxy NEXUS, I was planing on buying it regardles of the outcome from the trial, but knowing the outcome a day before I got it just made me want it even more.

 

By far the best phone ive'd ever had. 

gdeadfan 10 pts

I too hope this theory ends up being true.. but come on. This is the kind of data a 12 year old takes. 8 store sample size? Do they even know if each Costco was sold out of AT&T GS3s before the verdict? And the AT&T store tidbit sounds like word of mouth. Let's wait for some real data.

MannyMolina 9 pts

 gdeadfan I do agree mostly with you. A larger pool of data is needed for a more accurate representation of the verdict's impact on sales. Perhaps Quarterly reports will give us a better idea at that point.

RaphaelMastromonaco 10 pts

Is this increase really related to the trial or is it bc sales reps are bring pushed to sell more android devices? The Gs3 is the hottest android phone out there but also yea people want the iPhone less bc the 5 is coming out very soon. So I phone sales are dropping bc of that not bc of the trial verdict. Come on now.

MannyMolina 9 pts

 RaphaelMastromonaco The article never mentions anything about iPhone sales dropping. It simply states that sales of the Samsung Galaxy S3 have increased based on market studies.Ultimately it's hard to say if it is truly related to the trial alone, or like you mentioned, sales reps pushing the phone, but sales are up never the less. I have no doubt the imminent release of the iPhone 5 is curtailing iPhone sales but there is a reason Samsung is the #1 mobile manufacturing worldwide.

mbcls 18 pts

it makes sense!  GET YOUR SAMSUNG GALAXY SIII BEFORE THE OTHER BANS IT!