Following in the footsteps of Verizon, AT&T is ending subsidized pricing of tablets. According to an Engadget tipster, it looks like AT&T will stop offering discounted, on-contract tablets as of today. They will still be selling off-contract tablets at full-price however. The off-contract tablets can still use DataConnect and Mobile Share plans.
Current subsidized tablet customers have the option to add their device to a Mobile Share plan for just $10, but they must still fulfill the original contract. This is surely an interesting move by AT&T as it has been suggested that subsidizing tablets has not been a profitable venture for carriers. With the ability to add a tablet to a shared data plan for only $10/month, subsidization makes little sense for either the consumer or carrier, and with better low cost tablet options coming to market the small savings a subsidy affords likely won’t be missed.