The Apple vs. Samsung trial continues to reveal interesting information pertaining to the 2 juggernauts internal operations. The latest development in this saga has led to the release of sales numbers for both Samsung and Apple’s smart phones and tablets in the United States from June 2010 to July 2012.
According to documents filed by Samsung lawyers on Thursday, from June 2010 through June 2012, Samsung sold 21.25 million phones, generating $7.5 billion in revenue. As shown in the image above, sales numbers unveil that surprisingly Samsung’s best selling phone was Boost Mobile’s Samsung Prevail, which sold 2.255 million units. Sprint was Samsung’s best carrier partner for the Galaxy S line with both the Samsung Epic 4G (Galaxy S1) and the Samsung Galaxy S II Epic 4G Touch accounting for 1.9 million and 1.67 million units, respectively. In regards, to financial earnings, Samsung’s Epic 4G was the biggest revenue producer, garnering $855 million between Q3 of 2010 and Q2 of 2012. In total, Samsung ended up selling 4.1 million Galaxy SII devices in that time frame when looking at all models across all carriers.
On the tablet end, Samsung’s U.S. sales were below expectations. The company ended up selling 1.4 million Galaxy Tab and Galaxy Tab 10.1 devices, producing $644 million in revenue.
The documents also revealed sales data for Apple as well, a company known for it’s secrecy. The sales information however are only classified into iPhone, iPad, and iPod Touch (as opposed to exact models, etc). From 2007 through the second quarter of 2012, Apple sold a total of 85 million iPhones in the U.S., worth a total of $50 billion in revenue, along with 46 million iPod touches producing roughly $10.3 billion in revenue. From its 2010 launch, Apple sold 34 million iPads, generating $19 billion in revenue. Interestingly enough, $560 was the average U.S. revenue per iPad sold which means Apple sales trended toward the lower-end Wi-Fi models by a large margin (with the $399 iPad 2 only recently going on sale). Incredibly, Apple’s average revenue per iPhone was higher at $590 a unit over the last 5 years.
Lawyers for the companies have been trying to keep as much of this detail out of the public view as possible, but legal requests have prevented such a thing. These numbers will go along way in identifying for the jury whether there is some legitimacy in Samsung’s alleged infringement of Apple’s patents affecting sales.
In addition to financial data, the two companies have also sought to keep secret any source code, agreements with third parties and other information they believe constitutes trade secrets/advantages. Apple has additionally sought to even keep private its internal surveys of iPhone and iPad customers; however Judge Lucy Koh has denied that request, though Apple has said it will appeal.