Editorial: Could Samsung Be Forced to Lose Touchwiz Altogether?

The Apple vs. Samsung trial has been pressing forward for about a week now. Everyday it seems that readers (or attendees) have become the rope in an epic tug-of-war between mobile technology’s two biggest companies. Although the trial is said to be constituted on a series of infringements by Samsung of Apple’s intellectual property, it has turned to the “slavishly copying” aspect of the ordeal.

To clarify, instead of debating on whether or not Samsung does infringe on patents, or if Apple’s patents are even valid, the two are up in arms about whether or not Samsung copied Apple. Apple has been very good about presenting hard-pressing evidence against Samsung. On the other hand, Samsung has been pretty resilient as well. They have been able to successfully break down a couple of Apple’s “expert” witnesses, even questioning the credibility of some.

But in court today, it has been shown that Samsung, at the very least, based the entire Galaxy S concept off the iPhone. This may seem like an obvious statement, considering there was nothing really like the iPhone before the iPhone. However, Apple presented a 132-page document comparing Samsung’s current offerings (at the time) with the iPhone. In a case like this, this doesn’t look good for Sammy.

That being said, EVERY company does market research. It’s the only way to stay relevant in the fast-paced mobile market of today. In fact, without it, most companies may have been left in the dust a long time ago. So Samsung studied the iPhone, of course.

Because of this, the court seems to have pressed on to one particular issue: Touchwiz. Hardware issues aside, Apple seems to be gutting Touchwiz right-and-left. They even point out that one of Samsung’s leads stated the icons need to be “square with rounded corners and more glossy,” just like the iPhone.

To clarify, I am not an Apple fanboy. In fact, I’m Team Android/Samsung all the way. However, it’s pretty obvious to say Samsung did take some blatant notes from the iPhone. Perhaps going a little too far with it. Not many deny that there are similarities between the original Galaxy S and the iPhone; however, there are also many distinct differences, which would hint a customer off pretty quickly that they were not purchasing an iPhone. Apple believe that customers were genuinely confusing the two products leading customers to purchase a Galaxy instead of an iPhone.

But as the trial rolls on, it becomes increasingly clear that Apple is out to obliterate Touchwiz as a blatant iOS copy. In fact, the Android OS itself has rarely been brought up at all, making this trial more realistic that Apple only wants Samsung (for now).

This got me thinking.

Samsung is the largest cellphone manufacturer in the world. Hypothetically, even if they lose this case, they won’t just lose their reign that easily. However, if the court decides for whatever reason that Touchwiz is a huge violator here, Sammy may be forced to ditch it altogether. Which brings up an interesting idea: would Samsung go stock Android?

The idea seems almost too good to be true. The Android OS itself hasn’t received many of the lawsuits from Apple, Microsoft being a whole other story. Thermonuclear comments aside, Apple has mainly gone after hardware copying and features found in the skins of OEMs. So if the largest Android manufacturer in the world was forced to give up its beloved Touchwiz, it could continue its reign as the largest Android manufacturer, literally. 

Stock Jelly Bean is a fantastic OS, I’ve used it personally since it was announced and I can’t see myself going back to any skin, at least for now. And whether or not you personally like Samsung’s hardware, they generally do perform quite well. The Galaxy S III is still hailed as the greatest Android phone ever built. As the largest Android OEM, Google wouldn’t complain for a second if Sammy became the largest stock OEM.

Google has clearly differentiated Android from iOS in nearly every way. Icons are not squares, a whole desktop arrangement process, notification drawer and widgets, just to name a few, make Android its own OS. Samsung, with its reputation, could easily bank on this, as many people have started to realize Android’s potential anyway (many unaware that their are different versions of Android at all).

I, for one, could see the benefits no matter how this trial ends for Samsung. I don’t believe Apple should win, but their lawyers know what they’re doing. Then again, so do Samsung’s.

So I ask you guys, do you think Sammy could continue their reign if they only used stock Android? Perhaps no skinning, just adding features to the OS for differentiation? I want to know what you guys think about this whole issue.

 

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migueldiaz8055 6 pts

Oh Apple tsk tsk they are STILL trying to sue their competition ? Really ? For what so Samsung looks a little bit similar big whoop but Touchwiz now a days looks more like stock so why are they tripping. If they keep on suing companies they are going to lose all their consumers this is ridiculous why sue a company Apple copied android with the status bar and Google doesnt care so why is apple so mad about all of that and they got the google maps and they just called it maps so i think apple needs to worry on their things like how they make 1 phone a year wow they arenslow on making things plus overpricing on their products im good on that one my point is Apple needs to stop suing and they need to Start making new ideas on how to get good products and new things 

kanoneyez 71 pts

 migueldiaz8055 And not only did they copy Google's task bar, but they did so flagrantly in the face of the fact that Google has a pending patent on it. Now watch, what will happen is that patent will be rejected because Apple is already using it. Google will be told, "Oh well, its already out, so there is nothing that can be done about it." Yet Google amicably continues to create stuff to work on iPhoney. The difference between the two companies: Google seems to have a friendly, neighborly stance toward even its rivals. Whereas CrApple is like the crabby old neighbor whose home everyone else in the neighborhood avoids visiting. The weeds are a mile high (bad business practices), the chained pitbull barks continually (their lawyers), and sign at their property line (supposed patents) reads "Keep off my property or you'll be shot."

JunHong 5 pts

I really didn't like touchwiz, losing it will be my only wish, And I think it will improve Samsung's sales for not having it :p 

awidarto 5 pts

Samsung goes Android stock ? I would love to see that day coming :) . That was the reason why I stick to the Nexus line, since I just can't stand TouchWiz and Sense. Kies ? big crap that misbehaved in every updates, just like Nokia's PCSuite back in the old days. As developer ( for both Android and iOS ) , I don't really see fragmentation as such a hurdle, Google is doing great at maintaining good backward compatibility and also providing great base API that allow developers to create great apps without having to add manufacturer specific modules... but that will be my personal opinion as old school developer who was trained and sworn by the glorious hyper-fragmented J2ME and Symbian phones ( MIDP 1, MIDP 2, Nokia UI API, anyone ? ).

As for iOS, I guess Apple should also do some improvement to make the UI less toy-ish. Seriously, I just hate that blue, round and glossy notification dialog... 

Se3ek 8 pts

Well, if that would be the next step, Apple's lawsuit might acutally be good for something in the end.

In the future, the only devices I will buy are going to be with stock Android anyway because I dislike every single OEM skin for different reasons and I don't want to root a phone that I just bought only because the manufacturer doesn't get their new version of the skin in time with the new Android version. That's also the only reason I rooted my Desire in the first place, I didn't like the Sense version (Froyo) and there was no update coming so I rooted and installed CM7. I simply don't want to be forced to do that.

If Samsung would go with stock Android from now, there would be options for Android purists besides a Nexus and that is about damn time. And updates could be straight ported without Samsung having to take months and months to build some crazy and unnecessary stuff around an OS that's already awesome as it is.

MarcOKelly 10 pts

touch wiz on the GS3 looks more like stock android anyway, with each update it is moving farther away from touchwiz like how Motorola did Motoblur

kanoneyez 71 pts

I agree that losing touchwiz wouldn't harm Samsung's sales. I am surprised that the snake in the grass Apple opened the suit as a patent infringement issue and then focuses not on patents but on look & feel. They must have known ahead of time that their patent claims were baseless dribble.

 

I wouldn't assume that because Crapple is focused on assaulting Samsung that there is nothing more in the wings. They are insane enough to attack others. If they can't beach the whale, they'll go after smaller fish.

If they switch to stock OEM and get rid of all the Samsungnization of Android, I might actually consider buying a Samsung next. I'm very happy with Android, but not exactly thrilled with the Samsung versions of it. Except on the Nexus of course :-)

jpb 14 pts

Good riddance.

 

I won't miss Touchwiz.   

yamigenshuku 16 pts

I could really only see the similarities between TouchWiz on and iOS on the GS1's App Drawer cause TouchWiz has its own widgets, something that iOS has yet to have. Having owned an iPhone, I would say that Touchwiz was inspired by iOS, but it's far more functional than iOS is. I just  think that Apple is just mad because Samsung made it better. One a side note, that excuse of people "confusing" the products is hard to believe. Everyone I know who wanted an iPhone got an iPhone; and do you really think Flagship devices like Droid, Nexus and EVO/One would stand out if people "confused" them with the rest of the devices in Android Land? The results kinda speak for themselves. I

But what I would like Sammy to do is give a TouchWiz a lightened-up style and only offer widgets and widget customization and run very close to stock Jellybean. That would be very cool and get the heat from a company that complains about colorful icons, yet openly copies a swipe down notification shade. 

jbakes6996 5 pts

 yamigenshuku The notification bar patent that Google filed for in 2009 is still pending. Therefore, Apple never stole it.

Jack Clarke 8 pts

@jbakes6996 @yamigenshuku in legal terms but it is a blatant copy so in reality they did steal it.

jbakes6996 5 pts

 Jack Clarke  jbakes6996  yamigenshuku You can argue that, but it won't matter until Google gets their patent. Besides, everyone knows that the Android notification system is the best out there.

Jack Clarke 8 pts

Using the stock Android interface would allow Samsung to produce great apps instead because Kies is terrible and has so much potential.

GLinzan 5 pts

 Jack Clarke Dude, I agree, more than you know. There is so much potential in Stock Android. We're so used to the gimmicks produced by manufacturer based skins, but we've never embraced simplicity. In particular, I was once the owner of a LG G2x. Now, there were many things wrong with the phone, but the one thing they got right was Vanilla Android. Yes it had the crapware T-Mobile puts on all there phones, but at the time, aside from the Nexus One, it was magical.

GLinzan 5 pts

I think there should be an option on every Android phone to either stay with Stock Android or manufacture created skins like Sense and Touchwiz. I've been using Jell Bean on my Galaxy Nexus for some time now, since its release, and its absolutely beautiful. To me, nothing compares.

BradyWassam 6 pts

I think they should do what Sense 4.0 did, tone it down a minimal state, but not full nexus status.

rwalther97 5 pts

They should just do what Motorola does. Have the basic Android OS with some added features and apps. 

masterpfa 6 pts

I like the Asus approach, basically stock with a few choice widgets only and not an intrusive UI such as Touchwiz and HTC's Sense' I like a few of the features that Touchwiz offer nut I personally would like a choice as to not use them if I so required. As the OP stated Jelly Bean in is own right is such a beautiful OS, could going stock really be such a bad thing?

jooyounghong 5 pts

Touchwiz 3, yes.

Touchwiz 4, questionable.

Touchwiz UX (the most recent on SGS3 and on), no.