This past Thursday, Canadian residents that picked up The Globe and Mail or National Post may have come across Google’s latest ad for their search engine. The half page spread simply read: “You know who needs a haircut? People searching for a haircut. Maybe that’s why ads on Google work.”
Interesting way to get your point across, Google. But who’s to say they’re wrong? Print used to be the way to advertise your business, however, it has definitely become an archaic way to market.
What’s the first thing you check when purchasing a new product: newspaper or computer?