HTC’s CEO Peter Chou has sent out an email to his employees asking them to “kill bureaucracy.” This is following HTC doing very poorly in the phone market, with extremely low sales. He writes, “We have people in meeting and talking all the time but without decision, strategic direction or sense of urgency. Bureaucracy crept in without clear ownership. We agreed to do something but we either didn’t do it or executed it loosely.”

This leaked email was confirmed as real by HTC spokesperson Sally Julien. Good thing, too. HTC really needs some rallying call like this. They’ve been struggling, mostly due to a quick growth in popularity and not adjusting to it. They can get back in the game, and that’s shown by a generally well executed product line like the One series.

Chou also said “Please make sure that we kill bureaucracy. Stay firm with the hero innovations and make them even bigger and deliver them.” HTC, please do. No matter what our favorite phone is, we need you.

Bloomberg