Yesterday, we heard about LG’s plan to launch its Optimus G superphone at IFA 2012 with some pretty impressive specs. According to a new press release from the company, the upcoming device has been confirmed to be sporting a Qualcomm Snapdragon S4 Pro (APQ8064) processor, and LG’s very own (non-pentile) True HD IPS+ Display.
Interestingly, the 320 ppi display (1280×768 pixels) features “a unibody unit that eliminates the gap between the glass and the LCD panel as found in traditional touchscreens.” This should give the front of the device a “flush” look, somewhat resembling HTC’s One X.
LG is also touting its new battery technology, giving users 60 percent more efficiency over similarly sized batteries. The Korean manufacturer says “the new display is capable of generating 470 nits of brightness while consuming 70 percent less power compared when displaying a white background”. In addition, LG has also increased the amount of charge cycles, now allowing for a life-span of 800.
The LG Optimus G is shaping up to be one of the most powerful mobile devices we’ve ever seen, and with LG dipping its toe in new waters, it could be an interesting one. With IFA 2012 kicking off this week, it won’t be too much longer until we can see the device in its entirety. While we wait, you can check out the company’s full press release after the beak.
LG LOOKS TO VERTICAL INTEGRATION TO DEVELOP ITS NEXT GENERATION SMARTPHONE
Collaborate on Most Technologically Advanced Device to Date
SEOUL, Aug. 26 -– The next major smartphone from LG Electronics (LG) will be a as significant for the way it was developed as for its performance and specifications. That’s because LG Electronics and its vertically-integrated sister companies LG Chem, LG Display and LG Innotek developed the device together from the start to include each company’s best technology and innovation to set a new standard in the smartphone market.
As the first Quad-Core LTE smartphone to utilize Qualcomm’s latest Snapdragon™ S4 Pro APQ8064 processor, LG’s upcoming device will not only offer blazing fast performance but also longer battery life, thinner profile, brighter display and a new touchscreen panel technology as a result of the vertically-integrated development process.
LG Chem, Korea’s oldest and largest chemical company and a global innovator in electric car batteries, developed a new battery that offers greater energy capacity without compromising on size and weight. Standard mobile phone batteries have a lifespan of 500 charges in best-case conditions. Utilizing LG Chem’s high-density technology, the battery that was developed for the new flagship smartphone provides more power than other similarly-sized batteries by running 60 percent more efficiently. The new battery has a lifespan of 800 cycles, a first for a mobile device.
Industry leader LG Display’s contribution to the project was in the development of a new mobile display that is clearer than AMOLED displays but requires less power. LG Display’s True HD IPS+ Display is sharper than today’s AMOLED displays due to its high pixel density of 320ppi (1280×768 pixels) and Stripe RGB IPS Panel. The new display is capable of generating 470 nits of brightness while consuming 70 percent less power compared when displaying a white background. Furthermore, True HD IPS+ Display does not suffer from screen burn-in as AMOLED displays have been known to do.
Partnering with LG Display, solution-provider LG Innotek developed the G2 Touch Hybrid Display after investing significantly to raise its R&D capabilities in touchscreen technology. The G2 Touch Hybrid Display is a unibody unit that eliminates the gap between the glass and the LCD panel as found in traditional touchscreens. As a result, the thickness of LG Innotek’s touchscreen panel was reduced by 30 percent and displays images that seem to “touch” the fingertip without the glass creating a barrier in between.
“Working closely with our affiliate companies allowed us a degree of control that very few smartphone makers have with their component partners,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “Our next smartphone will be a game changer for us because we were able to incorporated all the best-of-best technologies from our sister companies with one single objective in mind -– to give customers the best user experience that we were collectively capable of.”