This evening/morning brings more Samsung news; the electronics mogul has launched a paralympic blogger program that “will see 50 Paralympic athletes from 19 countries representing 17 sports and competing in a variety of sporting disciplines, share for the first time their personal behind-the-scenes London 2012 experience; from life in the Village, to training with their coach, to how they pursue excellence and embrace the Paralympic spirit”.
The blog continued:
The Samsung Paralympic Bloggers will be equipped with the GALAXY Note that were used in the Opening Ceremony of the Olympic Games and the application which has been specially developed by LOCOG with all capabilities and needs in mind for all Paralympic bloggers, allowing for all moments to be easily captured using the GALAXY Note’s 1080p Full HD video. The unique content generated by the athletes can then be effortlessly uploaded to the Samsung Digital Hub and across all IPC and LOCOG social media platforms at just the touch of a button. For the first time the public can engage with a number of Paralympic athletes – and take part in the London 2012 Games.
Samsung has designed a pioneering initiative – the ‘Sport Doesn’t Care Who You Are – Everyone Can Take Part’ campaign – to encourage the public to rethink their attitudes towards Paralympic athletes and to get them to engage in London 2012. The Samsung Paralympic Bloggers program is part of this campaign, which challenges spectators to focus on ability not disability and simply to engage with the sport.