The current smartphone race has ultimately come down to Apple’s iOS OS and Google’s Android OS. The key characteristics differentiating the two is that Android is an open source OS, is licensed to several manufactures while iOS solely is focused on the few devices that Apple has optimized the OS for.
Most recently RIM has been developing their answer, the infamous BB10. RIM’s struggles have been very public as of late with the company having a clear need for a new direction. Most recently, the company has come out and said it has decided to take the Google OS route and license its upcoming BlackBerry 10 software to other handset makers.
Bloomerberg from a recent interview they had with the newly appointed RIM CEO Thorsten Heins obtained the following quote:
“QNX is already licensed across the automotive sector — we could do that with BB10 if we chose to…The platform can be licensed”.
It is also stated that Heins has also begun to carry a BB10 phone for his own use. RIM is well known for building and optimizing it’s own software and hardware to work in tandem much like Apple does. RIM’s upcoming BlackBerry 10 mobile device operating system is a major departure from the company’s current mobile operating system. It is completely re-written and redesigned for touch and new features like advanced multitasking. With the imminent release of the iPhone 5 this fall, the next line of great Android devices on the horizon, the question begs to be asked whether or not it is too late for RIM to save their business model.