RIM CEO, Thorsten Heins, had an interview with the Telegraph last Thursday, admitting that RIM simply can’t keep up with Samsung and Apple. That is, at least not without outside help. However, he went on to say RIM “made a conscious decision not to go to Android,” after seeing the struggles of manufactures like HTC and Motorola as of late.
“If you look at other suppliers’ ability to differentiate, there’s very little wiggle room. We looked at it seriously — but if you understand what the promise of BlackBerry is to its user base it’s all about getting stuff done. Games, media, we have to be good at it but we have to support those guys who are ahead of the game. Very little time to consume and enjoy content — if you stay true to that purpose you have to build on that basis. And if we want to serve that segment we can’t do it on a me-too approach.”
Heins is putting all his bets on Blackberry Messenger. According to him, it “is what attracts people to Blackberry.” It’s hard to argue his logic, with the aged operating system, it’s difficult to find much else attractive about it by today’s standards. But BBM is a solid selling-point, considering its only real competition is iMessage on iOS.
Do you think RIM made the right decision? Is the Android platform getting bogged down with too many competitors? As always, we want to know your thoughts on the issue at-hand.