Samsung is showing off their new technology to stream TV over LTE. The standard they use is called eMBMS (evolved Multimedia Broadcast Multicast Service), and will take advantage of the massive bandwidth of 4G LTE to stream TV to mobile devices. Mobile TV has not been big in the US, even though many have tried to push it. Both Verizon and AT&T have been pushing it on their feature phones and even smart phones (U-verse live TV), but it never went far. And with Netflix and Hulu, TV isn’t looking so hot now. Would anyone still watch TV on their phone if they have things like Netflix? Tell us your opinion in the comments!
Full press release:
Samsung Demonstrates Broadcast Services Over LTE Using Anritsu’s Rapid Test Designer (RTD) and MD8430A
RICHARDSON, Texas, Aug. 3, 2012 /PRNewswire/ — Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, has successfully demonstrated clear reception capabilities of LTE Broadcast services using evolved Multimedia Broadcast Multicast Service (eMBMS) technology using Anritsu’s (www.anritsu.com) Rapid Test Designer (RTD) and MD8430A to simulate the LTE network environment.
eMBMS technology allows the LTE network infrastructure to be used for the delivery of broadcast services, such as TV. It enables carriers to adjust coverage and capacity as needed, allowing for more efficient use of network resources. Samsung Electronics and Anritsu (two long-time leaders in new mobile technologies) have collaborated to bring this new technology to market.
Anritsu’s RTD delivers a rich set of test features using its fast and flexible flowcharting user interface. The Samsung engineers were able to create the eMBMS demonstration using RTD’s graphical script design to drive the execution of the test simulation on an Anritsu MD8430A LTE signaling tester.
“Anritsu is delighted that Samsung, the world’s largest cell phone maker, has selected the technology-leading capabilities of the RTD and MD8430A to verify the implementation of eMBMS capability in its devices,” stated Kenji Tanaka, Executive Vice President at Anritsu. “Samsung’s demonstration shows how Anritsu’s RTD helps LTE device makers prove their leading-edge technology in an intensely competitive market where reducing the product launch cycle time is critical to success.”
“We have used Anritsu test equipment from the very beginning of our LTE development programs,” said Inyup Kang, Executive Vice President at Samsung Electronics. “Anritsu’s RTD and MD8430A have made a significant contribution to our leading position in the LTE device market.”