Following the launch of iOS 6, Apple has been taking heavy criticism from its customers pertaining to the buggy and incomplete nature of its new Maps app. While Apple has been doing their best to make timely updates in an effort to improve the product, the issues are coming in too quickly and are far too frequent. Now Apple CEO Tim Cook has published an open letter admitting that the new app “fell short” of the company’s high expectations. To only add more intrigue to the whole situation, Cook also spends a significant portion of his letter suggesting third-party alternative apps that customers can use “while we’re improving Maps”. Some of the suggestions include apps from Bing, Mapquest, and Waze, as well as the web apps from Nokia and Google.
This move by Cook certainly comes as a surprise. It’s a fairly unprecedented move for the CEO of a major company to be suggesting third-party solutions as an alternative to its own service, and it’s also uncommon for Apple to so quickly come around and admit fault for the situation. Such honesty and openness is almost unheard of in the business world. This isn’t the first time however that Apple has taken a direction like this though. Back in 2007, Steve Jobs wrote an open letter apologizing to early adopters for dropping the iPhone’s price after less than three months on the market. In addition, shortly after the launch of the iPhone 4,the Cupertino based company offered up free cases to iPhone 4 owners experiencing issues with the device’s controversial antenna.
Never the less this is still a bold move and admission by Apple’s CEO on the failure of one of iOS 6′s premier feature.
Cook’s full statement can be found below:
To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.
Stay tuned to DroidDog for updates as this story continues to develop.