Current Android Owners Are 2.4x More Likely To Switch To iPhone Than Vice Versa

Marketing research agency, Ask Your Target Market (AYTM), recently published an infographic regarding the smartphone market for late 2012.  In response to the release of the new iPhone 5, 600 Americans were surveyed with online questionnaires to gather these results.  I’m no statistician or economist so I can’t comment on the validity of these results, but I think they’re interesting.  Here are some highlights from the 600 people surveyed:

  • 73% own a smartphone, 27% do not
  • Of those 73% that own a smartphone, 40% own an Android device, 23% own an iPhone
  • For the iPhone owners, 87% plan to buy an iPhone 5 within the next 6 months, 9% plan on switching to Android
  • For the Android owners, 73% plan to buy a new Android device in the next 6 months, 22% plan to switch to an iPhone
  • Therefore, current Android owners are  2.4x more likely to switch to an iPhone than vice versa

So, what do you think of the results?  Think they’re bogus?  I’ve seen a several former Android owners switching to iPhones recently including my own mom. I’ve been thinking, a lot of these people that are switching are likely switching because they have upgrades and have been using two-year-old Android devices.  In my opinion, a lot of those old devices were not what I would call awesome.  They’re no HTC One X or Samsung Galaxy S III.  I feel like Android is only recently emerging as something that is truly competitive to iOS; something appealing to all types of users, not just power users and Apple haters.  My guess is that when people with Galaxy S IIIs get their upgrades, they’ll be a lot less likely to switch.  That’s not saying that this survey is invalid, I just feel like times are changing.  The infographic has some further information on their projects on the future mobile market if you want to follow the AYTM link below.  Let us know your thoughts by commenting…

AYTM | CNN Fortune

 

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kanoneyez 71 pts

So maybe DroidDog should do their own survey. I think the results would be much different.  There are users of smartphones (both iPhone & Android) who are just users. They barely know how to even bring up the dialer or view their pictures. Mostly, they have to ask someone they know how to do anything on their phones.

 

Then there are those that know their phones very well, understand the OS to some degree, have no problem opening and editing word processing files or spreadsheets, use the gps tracking features prudently, judiciously, and know how to switch between apps. I think these latter ones are those that are found on boards like this. Those that are Android fans, I cannot imagine they would consider switching unless they had a very specific reason. Those that Apple fans, I've already read several of them being willing to jump ship, But admittedly, there are Apple loyalists that are on boards like this and they are unwavering in their allegiance to Apple.

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UKAndroid 9 pts

Without knowing where the survey was conducted and the questions asked and why, surveys like this are pointless. It would also be useful to know who funded the survey and the socio economic and age distribution of the sample. 600 people in Cupertino would give a very different answer to 600 in Redmond!

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I'd like to see the same survey 6-8 months from now ... when there isn't a new flagship device that was just released (iPhone or Nexus).  I cant help but to feel this survey is just an attempt to troll.

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TheDark_Knight 77 pts

It might be true. The issue with Android is it's open source, so any company can make crap handsets and sell them for $0 on contract when they get released. I would bet my bat mansion that more that 50% of those planning on switching to iPhone didn't pay more than $100 for their services.

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JanisVaivars 15 pts

As long as Android phones are made of cheap plastic and other cheap materials (talking especially about Samsung here), this will be the case. Even I considered to get the 5th iPhone in a while, however, some reports of the paint coming off and camera flares have put me off a bit.

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Haloruler64 84 pts

 Brooks Barnard  JanisVaivars Everyone should read this

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Brooks Barnard 30 pts moderator

 Haloruler64 Dima is full of truthbombs...  JanisVaivars 

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JanisVaivars 15 pts

 Brooks Barnard I'm sorry, but I did not see any material or manufacturing price comparisons. You say it's not cheap, because it's used in riot shields, plane windshields and stuff, but forget to mention that it's a different grade anyway, just as there are different grades of aluminum, some of which are much cheaper and less durable, some more expensive and more durable. Also then you go on saying "It makes manufacturing things much cheaper and easier than metals or ceramics." So it is cheaper then? Or is it not? What are you saying? You sort of say it's not cheap, but then, emm, it is. It's like saying apples taste bad, but they taste good. Also, it's about the feel of the device. Does the SGS3 back feel better than HTC's One X? No it does not. And that is what people are complaining about. Also, the whole argument about the backs purposes and stuff is highly discussable. Different materials for clothes? Some are cheap, some are expensive. Both of their purposes are the same. Which would you prefer? Even if there were two identical pieces of clothes (in terms of color and cut) which both cost the same but were made from different materials, one of which looks cheap, but the other more expensive, which would you choose? The choice is obvious. The same applies here. To make it a bit easier - if the new iPhone 5 had a back made from exactly the same material as SGS3, WOULD YOU NOT COMPLAIN ABOUT IT? REALLY? If you say no to this, I just refuse to believe you. Think about it.

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Brooks Barnard 30 pts moderator

 JanisVaivars 1.  The point of the article is that using polycarbonate may be cheaper, but it's not cutting corners.  It's a better material selection for the job it should perform.

2.  Any grade of polycarbonate is going to be tougher than glass. Period.

3.  How a device feels in the hand is different than build quality and is completely a matter of opinion.  I discuss that at the beginning of the post and won't argue what feels better.

4.  Which material I would choose for clothes if one looked better than another?  I would choose the one that looked better.  However, you leave out the point of which material does the job better (which was the point of the post I linked).  If it was a winter coat, and the one the looked worse was going to keep me warmer, I'd go with the warmer one even if it looked worse.  I hate being cold.

5.  I would chose a polycarbonate back over a glass or aluminum back all day ever day hands down.  It's a better material for the job.  I also think it looks pretty darn good on the S III and the One X, and almost every other phone out there.

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JanisVaivars 15 pts

 Brooks Barnard So an iPhone 5 with a back like SGS3 would be great in your opinion?

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Brooks Barnard 30 pts moderator

 JanisVaivars I have zero issues with the build of the Samsung Galaxy S III.  As we've already agreed on though, how a device feels in ones hand or even how nice a device looks is completely a matter of opinion and if you don't like how Samsung builds their phones I'm fine that you feel that way.  Regardless, I will always prefer a polycarbonate back of a phone to a back with glass on it.  I'd prefer less breakable stuff on my already relatively fragile device to compared to more.

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jhernandez4688 13 pts

Just looking at the picture above, kind of makes me think this was done to make apple look good. I am talking about the obvious apple logo looking thing at the start of the image. It looks like this is some sort of apple presentation. Did anyone else see that?

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kevinsight 5 pts

Is it about the phone itself or are they protecting their dead-end investment in iTunes?  The openness of Android leaves its users more free to change platforms, as opposed to Apple's proprietary systems.   How many people don't leave their corporate jobs and go out on their own because they can't lose the benefits?  Does that mean they love their job or can't do the long-term math?

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tsteelelloyd 6 pts

 i belive it is because people buy the cheapist android phone and it is low end. so that makes them think that all androids are like this

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Brooks Barnard 30 pts moderator

@tsteelelloyd that's a really good point that I failed to mention. Thanks

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Spoken Word 33 pts

Honestly, who cares? Use what works best for your needs. Android rules the roost for me. But then again I'm a freedom loving, Linux using hippie.

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