[Editorial] Did Motorola’s Announcement Really Mark A New Day For Them?

Leading up to September, we all knew that it would be a whirlwind month of rumors and announcements in the mobile world with September 5 shaping up to be one of the biggest days. Nokia and Microsoft decided to host a big shindig in New York City where they announced their Windows Phone 8 devices, the Lumia 820 and Lumia 920. But not willing to let them have all the fun, Motorola and Verizon got together for their own event that would also take place in New York and come just a few hours after the Nokia announcement. Seeing as this is an Android centered site, let’s talk a bit about what Motorola said and announced at their own event today.

Sometimes I can be long-winded so I’ll try to keep this part brief for you. Motorola took the stage and announced the DROID RAZR M, DROID RAZR HD, and DROID RAZR HD MAXX. Both the RAZR HD and MAXX HD are Motorola’s new flagship phones while the RAZR M serves as more of a mid-range phone even though it has a quality specs list. Speaking of those specs, they include a 1.5GHz dual-core Snapdragon S4 processor, 1GB RAM, 4.3″ qHD edge-to-edge Super AMOLED Advanced display, 8-megapixel camera, 8GB storage, microSD card slot, 2,000mAh battery, and Android 4.0.4 with an update to Jelly Bean coming later this year. The RAZR M will go on sale next week for just $99 on a two-year contract.

Moving onto the RAZR HD and MAXX HD, they also feature a 1.5GHz dual-core Snapdragon S4 processor and 1GB RAM, but 4.7″ 720p Super AMOLED HD display, 8-megapixel camera, 16GB storage in the RAZR HD with 32GB in the MAXX HD, microSD card slot, a 2,530mAh battery in the RAZR HD and a 3,300mAh battery in the MAXX HD that creates a thickness difference of 8.4mm in the RAZR HD and 9.3mm thick in the MAXX HD. In the software department they both ship with Android 4.0.4 with an upgrade to Jelly Bean also coming later in the year. No pricing details given but Motorola promises that they’ll be available before the holidays.

Well, now we’ve got all of those monotonous specs out of the way so it’s time to move onto the meat of the article. Motorola said that today started a “new day” for them and I’m here to be the devil’s advocate and question whether or not that is exactly correct.

While Motorola may have some great hardware on their hands with their latest additions, I’m going to just throw it out there and say that this isn’t the start of a new day for them. In fact, Motorola didn’t announce anything remotely groundbreaking. The things that they announced were just the things that you’d expect out of a high-end modern smartphone with Motorola’s usual great aesthetics but nothing to signify any kind of new start or new day.

You see, Motorola needs to really create something extraordinary to gain the recognition of starting a new day for the company. None of today’s announcements earned that. Sure, the new additions to the DROID RAZR family are always welcome and look like powerful phones but Motorola didn’t really go out of their way to create something that will create a new image for the company.

What Motorola could do to help create a new image is create the next Nexus device. I fully realize that they’d need to be picked by Google for this to happen and that’s not the most likely thing to happen but it would be an incredible opportunity for them to really show what they’ve got. Imagine some of Motorola’s stellar hardware crammed full of delicious stock Android goodness. It’s a blissful idea and if you paired it with the high-end cameras that Google says that they want Motorola to work on then it would be something to make your mouth water. This is exactly the kind of thing that could kickstart the remaking of Motorola and make any Android enthusiast happy. Google could truly create a nearly perfect (no device is flawless) phone with their software prowess along with Motorola as their very own hardware company now. The entire concept has the makings of something great that just needs a bit of fine tuning.

To try and wrap up all of my random thoughts, I’ll say this. Motorola needs to create something very different from anything else that they’ve ever done. That’s what will be the start of a new day for them and a Nexus device seems like the best opportunity for them to carry out that exact goal.

But what do you folks say? Do you share similar opinions or do you think that I’m out of my mind? Don’t worry, I won’t blame you for thinking I’m crazy as I think the same way about myself most of the time. Feel free to use the comments below to give out your thoughts, ideas, and suggestions!

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