News has just arrived that Google has purchased Nik Software – the brainchild behind the popular iOS app Snapseed.
For the unfamiliar, Snapseed, is imilar to iOS app Instagram. The app allows, much like Instagram, the ability to alter images using pre-existing filters. It is just one of many desktop and mobile photography apps that Nik Software develops. This move by Google is believed to be in an effort to assist Google+ better align against rival Facebook, who recently acquired Instagram and its 100+ million users.
Snapseed launched on Apple’s iPad in June 2011, winning “iPad App of the Year”. Not much long after, the app landed on the iPhone in August 2011 and Mac OS. The app also boasts a Windows counterpart.
Vivek Gundotra, Senior Vice President, Engineering for Google made a statement on his Google+ page pertaining to the move:
Welcome Nik Software!
Today I’m excited to welcome +Nik Software to the Google family! We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone. Check out the examples from some of the world’s greatest photographers, and you’ll see what I mean.
In addition, Nik Software released the following statment:
We are pleased to announce that Google has acquired Nik Software. For nearly 17 years, we’ve been guided by our motto, “photography first”, as we worked to build world class digital image editing tools. We’ve always aspired to share our passion for photography with everyone, and with Google’s support we hope to be able to help many millions more people create awesome pictures.
We’re incredibly grateful for all of your support and hope you’ll join us on the next phase of our journey as part of Google.
All our best!
The Nik Software Team
DroidDog will continue to keep you updated on any new details that emerge from Google’s newest acquisition.