Remember those times you went to Best Buy, walking around aimlessly, not looking for anything but just content to walk through a sea of technology? Ever walked past the e-reader section? Of course you see Amazon Kindles, and some Barnes and Noble Nooks. Maybe you’ll see a Sony Reader (which are really nice by the way!). But one will probably never catch your attention: the Kobo. They aren’t exactly big, but they’re aiming high this time.

Not only will they be releasing a few new e-readers, including a glowing and a touch model, but they’ve now made a 7″ Android tablet to compete with the Kindle Fire, Nexus 7, and Nook Tablet. And compete it does. It will be $200 for the 8GB version and $250 for the 16GB version, a very competitive price. However, it has one thing over both the Kindle and the Nook: Play Store access. Yes, it will just run Android Ice Cream Sandwich with the Play Store bundled, instead of running a completely modified version of Android with a proprietary market.

We don’t have much info on specs, that should come soon. But we do know it’ll have a 1.3MP camera for video chatting, a mic, and 10 hours of continuous video playback with two weeks of standby. Hey, as long as it has a 1280×800 display and wifi, I’m sold! What do you guys think of this new tablet? Would you trust a name like Kobo? Tell us in the comments!

Phandroid