Revealed at a press event earlier this month, Amazon’s new Kindle models go on sale today. The Fire HD 7 is now available for $199 from Amazon.com. The 7-inch tablet includes a 1280 x 800 7-inch IPS screen, HD webcam for Skype and 16GB of storage. Amazon will also be shipping a 32GB version on October 25th, however only the 16GB version is available today.

In addition, Amazon is launching an updated version to its existing Fire model. That is available at $159 from Amazon.com as well. The updated Fire includes double the RAM, a faster more efficient processor, and improved battery life. Amazon also updated the Fire to include access to Amazon’s new X-Ray for Movies, X-Ray for Books, Immersion Reading, Whispersync for Voice, and Kindle FreeTime features. Lastly, Amazon has also cut the price of its original Kindle model. Shipping now, the $69 Kindle includes ads, but an ad-free version is also available for $89 — down from the usual $109 price point.

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