If you’re a person who believes that an unlimited data plan is a beautiful thing, Verizon’s Chief Financial Officer Fran Shammo thinks you should know better. Speaking at an investor conference yesterday, Shammo claimed that “unlimited” is just a word which set off brief uproar around the internets.
In fact, Shammo says:
So what customers are understanding and through our good sales routine is once you explain to a customer their usage on a monthly basis, unlimited is just a word, it doesn’t really mean anything and that people don’t really — I think a lot of consumers think they consume a lot more data than they really do. So that whole unlimited thing I think is going by the wayside and they see the benefit of going to the shared.
Shammo is right in the sense that most people don’t need an unlimited plan, and that it’s a false sense of security. The thing is, for power users, who are far to often the loudest voice among wireless customers, unlimited data is a necessity and Sprint and T-Mobile are willing to fulfill that need Verizon now choose to push to the “wayside.”
Still, I can’t help but feel Shammo is telling us that we as the public don’t understand how we use data, only his company does so they’re just going to tell you what to think about it and never sell you an unlimited plan again. Dramatic? Maybe, but this is Verizon after all, they’ve never been one to shy away from controversial rate plan decisions.
I don’t like being told what to think by my wireless company, even if there may be some truth to it.